Head of Social Media - Marketplace

JR United Kingdom; London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A purpose-driven organization seeks a Head of Social Media and Community in London. The role involves leading social strategy, community engagement, and team oversight within a new Brand and Communications team; focusing on building brand presence and expanding member engagement while utilizing data-driven insights.

Qualifications

• 7+ years in social media marketing, with 3+ years in a leadership role.
• Proven ability to scale engagement for high-growth brands.
• Strong understanding of platform dynamics and content marketing.

Responsibilities

• Develop and execute a data-led social media strategy.
• Foster online and offline communities to grow advocacy.
• Lead the social team and collaborate across various functions.

Skills

Social Media Marketing

Team Leadership

Community Engagement

Analytics

Content Marketing

Paid Media

Reputation Management

Communication

Job description

Social network you want to login/join with:

Head of Social Media - Marketplace, london

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Client:

Salt

Location:

london, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

27.06.2025

Expiry Date:

11.08.2025

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Job Description:

Head of Social Media and Community

Marketplace Subscription

London, hybrid working

Up to £90K

A purpose-driven organisation is looking for an experienced and strategic Head of Social Media and Community to lead social media strategy and community engagement. Sitting within a newly formed Brand and Communications team, this role will shape the company’s social presence, grow member engagement, and contribute to broader brand and business goals.

Key Responsibilities

• Social Strategy: Develop and execute a data-led social media strategy aligned with business objectives and tailored to platform-specific audiences.
• Community Building: Foster online and offline communities, manage engagement, and grow advocacy among members.
• Team Leadership: Lead the social team and collaborate across brand, content, PR, product, and customer service functions.
• Content Oversight: Guide platform-specific content and influencer strategies; ensure brand consistency across all social channels.
• Analytics & Optimisation: Define KPIs, track performance, and apply insights to improve reach, engagement, and ROI.
• Paid Social: Work with paid media teams to deliver effective social ad campaigns that drive awareness and conversions.
• Trend Monitoring: Stay on top of platform changes and industry trends; recommend new tools and approaches.
• Reputation Management: Manage issues and protect brand sentiment in collaboration with PR and legal teams.

Experience Required

• 7+ years in social media marketing, with 3+ years in a leadership role.
• Proven ability to scale social and community engagement for member-led or high-growth brands.
• Strong understanding of platform dynamics, content marketing, paid social, and analytics.
• Skilled in managing teams, budgets, and external partners.
• Excellent communication skills and brand acumen.
• Experience with community platforms (e.g. Facebook Groups), influencer campaigns, and membership-based organisations.
• Familiarity with SEO, generative AI, and their relevance to social strategy.
• Track record of delivering high-impact or viral campaigns.