Head of Social Media - Marketplace

Salt; London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading organization in London is looking for a Head of Social Media and Community to lead their social strategy and community engagement efforts. This pivotal role involves developing a data-driven approach to social media, fostering community building, and collaborating with cross-functional teams to enhance brand presence and engagement in the digital landscape. Ideal for experienced professionals in social media marketing with a strong leadership background.

Qualifications

• 7+ years in social media marketing, with 3+ years in a leadership role.
• Proven ability to scale social and community engagement.
• Strong understanding of platform dynamics and analytics.

Responsibilities

• Develop and execute a data-led social media strategy for the brand.
• Foster online and offline communities and manage member engagement.
• Guide platform-specific content strategies and ensure brand consistency.

Skills

Social Media Marketing

Community Engagement

Team Leadership

Content Marketing

Analytics

Communication

Job description

Principal Recruitment Consultant - Recruiting Social, Content and Influencer Marketing

Head of Social Media and Community

Marketplace Subscription

London, hybrid working

Up to £90K

A purpose-driven organisation is looking for an experienced and strategic Head of Social Media and Community to lead social media strategy and community engagement. Sitting within a newly formed Brand and Communications team, this role will shape the company’s social presence, grow member engagement, and contribute to broader brand and business goals.

Key Responsibilities

• Social Strategy: Develop and execute a data-led social media strategy aligned with business objectives and tailored to platform-specific audiences.
• Community Building: Foster online and offline communities, manage engagement, and grow advocacy among members.
• Team Leadership: Lead the social team and collaborate across brand, content, PR, product, and customer service functions.
• Content Oversight: Guide platform-specific content and influencer strategies; ensure brand consistency across all social channels.
• Analytics & Optimisation: Define KPIs, track performance, and apply insights to improve reach, engagement, and ROI.
• Paid Social: Work with paid media teams to deliver effective social ad campaigns that drive awareness and conversions.
• Trend Monitoring: Stay on top of platform changes and industry trends; recommend new tools and approaches.
• Reputation Management: Manage issues and protect brand sentiment in collaboration with PR and legal teams.

Experience Required

• 7+ years in social media marketing, with 3+ years in a leadership role.
• Proven ability to scale social and community engagement for member-led or high-growth brands.
• Strong understanding of platform dynamics, content marketing, paid social, and analytics.
• Skilled in managing teams, budgets, and external partners.
• Excellent communication skills and brand acumen.
• Experience with community platforms (e.g. Facebook Groups), influencer campaigns, and membership-based organisations.
• Familiarity with SEO, generative AI, and their relevance to social strategy.
• Track record of delivering high-impact or viral campaigns.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Marketing Services

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