Head of Social Media - Marketplace

JR United Kingdom; City Of London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A purpose-driven organisation is seeking an experienced Head of Social Media and Community to lead their social media strategy in London. This hybrid role involves developing a social media strategy, building communities, leading a team, and driving engagement to grow brand presence and achieve business objectives.

Qualifications

• 7+ years in social media marketing; 3+ in leadership role.
• Strong understanding of platform dynamics and content marketing.
• Experience with community platforms and influencer campaigns.

Responsibilities

• Develop and execute a data-led social media strategy.
• Foster online and offline communities and manage engagement.
• Lead the social team and collaborate across functions.

Skills

Social Media Marketing

Community Engagement

Team Leadership

Content Marketing

Analytics

Paid Media Campaigns

Trend Monitoring

Job description

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Head of Social Media - Marketplace, London (City of London)

Client: Salt

Location: London (City of London), United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 3

Posted: 27.06.2025

Expiry Date: 11.08.2025

Job Description:

Head of Social Media and Community

Marketplace Subscription

London, hybrid working

Up to £90K

A purpose-driven organisation is looking for an experienced and strategic Head of Social Media and Community to lead social media strategy and community engagement. Sitting within a newly formed Brand and Communications team, this role will shape the company’s social presence, grow member engagement, and contribute to broader brand and business goals.

Key Responsibilities

• Social Strategy: Develop and execute a data-led social media strategy aligned with business objectives and tailored to platform-specific audiences.
• Community Building: Foster online and offline communities, manage engagement, and grow advocacy among members.
• Team Leadership: Lead the social team and collaborate across brand, content, PR, product, and customer service functions.
• Content Oversight: Guide platform-specific content and influencer strategies; ensure brand consistency across all social channels.
• Analytics & Optimisation: Define KPIs, track performance, and apply insights to improve reach, engagement, and ROI.
• Paid Social: Work with paid media teams to deliver effective social ad campaigns that drive awareness and conversions.
• Trend Monitoring: Stay on top of platform changes and industry trends; recommend new tools and approaches.
• Reputation Management: Manage issues and protect brand sentiment in collaboration with PR and legal teams.

Experience Required

• 7+ years in social media marketing, with 3+ years in a leadership role.
• Proven ability to scale social and community engagement for member-led or high-growth brands.
• Strong understanding of platform dynamics, content marketing, paid social, and analytics.
• Skilled in managing teams, budgets, and external partners.
• Excellent communication skills and brand acumen.
• Experience with community platforms (e.g. Facebook Groups), influencer campaigns, and membership-based organisations.
• Familiarity with SEO, generative AI, and their relevance to social strategy.
• Track record of delivering high-impact or viral campaigns.