Head of Social Media

Acorn by Synergie; Crewe; On-site; GBP 48,000 - 80,000; Full time

Benefits offered by this job

Senior leadership opportunity

Autonomy and ownership

Excellent long-term career prospects

Job summary

Acorn by Synergie is seeking a Head of Social Media for a prestigious client in Crewe, Cheshire. You will shape a multi-channel social strategy, drive brand awareness and deliver measurable commercial results across a portfolio of consumer brands.

Reporting to the senior leadership team, you will lead content creation, grow online communities, manage influencer partnerships and mentor the social media team while owning budgets and ROI.

Qualifications

• Lead social media strategy for consumer brands.
• Grow engagement, reach and brand awareness.
• Manage organic and paid social campaigns.
• Create compelling content and storytelling.
• Translate data into actionable insights.
• Manage influencers, creators and agencies.
• Provide leadership and develop the social team.

Responsibilities

• Develop and execute a best-in-class social media strategy.
• Lead content planning and campaign execution.
• Grow audience engagement and brand communities.
• Analyze performance metrics and optimize ROI.
• Oversee influencer partnerships and collaborations.
• Lead, mentor and develop the social media team.
• Support product launches and major campaigns.

Skills

Social media leadership

Content strategy

Analytics

Influencer management

Team leadership

Job description

Head of Social Media | Social Media Director | Head of Social | Digital Marketing

Crewe, Cheshire | Up to £80,000 per Annum | Senior Leadership Opportunity | Permanent

Introduction

Acorn by Synergie is recruiting a Head of Social Media on behalf of a prestigious client in Crewe, Cheshire.

This is a rare opportunity for an experienced social media leader to join a high-growth consumer brand at a pivotal stage of its journey. With social media recognised as a key driver of brand awareness, customer engagement and revenue growth, you’ll have the platform, investment and freedom to take the function to the next level.

You’ll be responsible for developing and evolving a dynamic multi-channel social media strategy, growing brand awareness, building highly engaged online communities, driving customer acquisition and delivering measurable commercial results across a portfolio of well-established and rapidly growing consumer brands.

Working at the heart of the business, you will influence strategy, champion innovation and lead social-first campaigns that capture attention, create meaningful connections and deliver business growth.

The Role

Reporting into the senior leadership team, you will lead the development and execution of a best-in-class social media strategy across all major platforms.

This is a strategic and hands-on leadership position requiring creativity, commercial insight and the ability to build compelling campaigns, grow online communities and deliver tangible business results through innovative social-first marketing.

Key Duties

• Develop and deliver the overall social media strategy.
• Lead content creation, planning and campaign execution across multiple channels.
• Grow audience engagement and build brand communities.
• Manage organic and paid social media activity.
• Analyse performance metrics and provide strategic recommendations.
• Identify emerging trends, platforms and opportunities.
• Work closely with marketing, e-commerce and commercial teams.
• Manage influencer partnerships and brand collaborations.
• Lead, mentor and develop the social media team.
• Oversee content calendars and campaign planning.
• Manage budgets and deliver measurable ROI.
• Support product launches and major marketing campaigns.

Requirements

• Significant experience leading social media strategy within a consumer-focused business.
• Strong track record of growing engagement, reach and brand awareness.
• Experience managing both organic and paid social campaigns.
• Strong understanding of content creation and storytelling.
• Excellent analytical skills with the ability to translate data into actionable insights.
• Experience managing influencers, creators and external agencies.
• Previous leadership or team management experience.
• Passion for staying ahead of digital and social media trends.

What We Offer

• Salary up to £80,000 per annum.
• Senior leadership opportunity.
• Opportunity to shape and influence a rapidly growing brand.
• Fast-paced, entrepreneurial environment.
• Genuine autonomy and ownership.
• Excellent long-term career prospects.
• Attractive benefits package.