Head of Social Media

Recruit4Staff (Wrexham) Ltd.; Chester; On-site; GBP 45,000 - 50,000; Full time

Job summary

An established industry player is seeking a dynamic Head of Social Media to lead their digital presence from a vibrant office in Chester. This role is pivotal in crafting and executing a comprehensive social media strategy across platforms like TikTok, Instagram, and Facebook. You'll be responsible for creating engaging content, managing community interactions, and driving both organic and paid social performance. If you have a proven track record in enhancing brand visibility and executing successful influencer campaigns, this is an exciting opportunity to make a significant impact in a fast-paced environment. Join a friendly team that values creativity and collaboration, and enjoy a range of benefits including a competitive salary and enhanced holiday packages.

Benefits

22 days holiday rising to 25

Paid Bank Holidays

Enhanced company pension scheme

Enhanced maternity & paternity packages

Discounted personal holidays

Learning & development funding

Friendly working environment

Access to Life Insurance

Eye Care vouchers

Employee Discounts Platform

Qualifications

• Proven experience in a senior social media role is essential.
• Deep understanding of TikTok, Instagram, and Facebook algorithms.
• Skilled in community building, content creation, and copywriting.

Responsibilities

• Lead the overall social media strategy across various platforms.
• Produce and publish engaging content, including videos and stories.
• Manage influencer partnerships and track performance metrics.

Skills

Senior Social Media Experience

Influencer Campaign Management

Understanding of TikTok Algorithms

Community Building

Content Creation

Copywriting

Paid Social Strategy

Performance Reporting

Tools

Hootsuite

Meta Business Suite

TikTok Ads Manager

Job description

Recruit4staff is proud to represent their client, a leading Travel Company, in their search for a Head of Social Media to work in their busy office based in Chester.

For the successful Head of Social Media, our client is offering:

• Starting salary of £45,000 - £50,000 (DOE)
• Monday to Friday, 9:00 am – 5:30 pm, 37.5 hours per week
• Permanent contract
• 22 days holiday rising 1 day per year (up to 25 days)
• Paid Bank Holidays
• Enhanced company pension scheme
• Enhanced maternity & paternity packages
• Discounted personal holidays and staff travel concessions
• Learning & development funding
• Friendly working environment with regular company social events
• Access to Life Insurance, Eye Care vouchers, EAP, and Employee Discounts Platform

The Role – Head of Social Media:

• Lead the overall social media strategy across TikTok, Instagram, Facebook and other relevant platforms
• Create and manage the social content calendar, ensuring consistent and engaging output aligned to brand tone
• Produce and publish platform-native content, including short-form video, stories, and reels
• Oversee community management, including DMs, comments, and audience engagement
• Drive both organic and paid social performance, leveraging platform algorithms and trends
• Manage influencer and creator partnerships, from outreach and briefing to performance tracking
• Analyse and report on key metrics, including reach, engagement, growth, and conversions
• Collaborate with internal and external creative teams and paid media agencies to align content and campaign strategy
• Mentor and line-manage Social Media Executives and champion the social function internally
• Support wider business and marketing goals through integrated social campaigns

What our client is looking for in a Head of Social Media:

• Proven experience in a senior social media role – ESSENTIAL
• Proven success in growing brand presence and running effective influencer campaigns – ESSENTIAL
• Deep understanding of TikTok, Instagram, and Facebook algorithms – ESSENTIAL
• Skilled in community building, content creation, and copywriting – ESSENTIAL
• Proficiency with tools such as Hootsuite, Meta Business Suite, TikTok Ads Manager – DESIRABLE
• Strong grasp of paid social strategy and experience with performance reporting – DESIRABLE
• Excellent communication, leadership, and stakeholder management skills

Key skills or similar Job Titles:

Social Media Manager, Digital Marketing Manager, Brand & Content Manager, Head of Digital, Marketing Manager, Social Strategy Lead

Commutable From:

Chester, Wrexham, Ellesmere Port, Liverpool, Northwich, Runcorn, Wirral

For further information about this and other positions, please apply now.

This vacancy is being advertised on behalf of Recruit4staff (Wrexham) Ltd, who are operating as a recruitment agency, agent, agencies, employment agency, or employment business.