Head Of Social Media

Holiday Gems Limited; Chester; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading company in the travel industry is seeking a Head of Social Media to enhance their brand presence across platforms like TikTok, Instagram, and Facebook. This strategic role involves managing content, community engagement, and influencer collaborations, requiring a strong background in social media and proven leadership abilities. The successful candidate will help shape the brand voice and drive growth through innovative social strategies.

Benefits

Company Pension Scheme

Starting with 22 days holiday, increasing to 25 days over time

Qualifications

• At least 5 years in senior social media roles.
• Successful track record in influencer partnerships.
• Deep understanding of social platform mechanics.

Responsibilities

• Develop and execute content plans ensuring high-quality, creative content.
• Engage with audiences, manage queries, and foster community.
• Track KPIs, analyze performance, and optimize campaigns.

Skills

Content planning

Storytelling

Copywriting

Stakeholder management

Education

Qualification in social media or digital marketing

Tools

Hootsuite

Sprout Social

Job description

Please select your preferred departure point (up to 3 options).

The maximum number of passengers per search is 10.

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Adults (18+)

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Adults (18+)

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Child discounts may apply; please enter the child ages on return date.

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HolidayGems Ltd and Destination2 Ltd are part of Travcorp Holdings Ltd, recognized as innovative online tour operators in the UK, offering holidays to various long and short-haul destinations.

Our business has grown significantly, surpassing £134 million in sales last year, with over 360,000 bed/nights booked. We are among the top UK producers to the UAE and Maldives, and continue to expand with new cruise brands and destinations.

We have received industry awards such as “2023 Outstanding Fast-Growth Business”, “Top Growth Business Partner”, and “CEO of the Year”.

Our ESG initiatives demonstrate our commitment to social and environmental responsibility, transparency, and continuous improvement, focusing on long-term success and staff well-being.

Our Culture:

We aim to turn our customers' dreams into reality. Every team member plays a crucial role in our belief that “Everyone Deserves a Little Luxury”.

We value entrepreneurial spirit, creativity, and dedication, and seek individuals eager to drive growth and contribute to our success.

Purpose of the Role

We are seeking a strategic, hands-on, and data-driven Head of Social Media to lead our social media efforts across platforms like TikTok, Instagram, and Facebook. This role involves owning our organic and paid social strategies to enhance reach, engagement, and brand growth through data-driven content and partnerships.

The ideal candidate will have proven experience in scaling brand presence, deep knowledge of social algorithms, and expertise in content, community management, paid media, and influencer collaborations.

This is a hands-on role with strategic influence, shaping the brand voice and online presence.

Key Responsibilities

Day-to-Day: Content, Community & Execution

• Develop and execute content plans ensuring high-quality, creative content.
• Manage messaging across Instagram, Facebook, TikTok.
• Engage with audiences, manage queries, and foster community.
• Create compelling written posts with excellent grammar.
• Use in-app tools and Illustrator to produce visual content, collaborating with designers for complex projects.
• Follow platform-specific best practices.
• Maintain brand message consistency.
• Manage and develop the social media team.
• Implement scalable organic and paid strategies to boost awareness and engagement.
• Leverage platform trends and algorithms for visibility.
• Track KPIs, analyze performance, and optimize campaigns.
• Coordinate with paid media agencies for aligned campaigns.
• Maintain social media playbooks and frameworks.
• Lead influencer marketing efforts, from identification to performance tracking.
• Build and nurture relationships with influencers and creators.
• Source UGC and creator content to diversify storytelling.
• Monitor influencer performance and ensure high-value collaborations.

Leadership & Team Development

• Manage and mentor social media team members.
• Collaborate with marketing, creative, PR, and digital teams for integrated efforts.
• Advocate for social media’s value within the organization.

Essential Knowledge, Skills, and Abilities

• At least 5 years in senior social media roles, with proven growth experience on TikTok, Instagram, Facebook.
• Successful track record in influencer and creator partnerships.
• Deep understanding of social platform mechanics and best practices.
• Strong knowledge of paid social strategies and performance marketing.
• Skilled in content planning, storytelling, and copywriting.
• Ability to interpret analytics and use data to guide strategies.
• Experience with social management tools like Hootsuite, Sprout Social, etc.
• Excellent stakeholder management and multi-campaign handling skills.
• A relevant qualification in social media or digital marketing is preferred.

Personal Qualities

• Passionate about digital culture and trends.
• Creative, collaborative, and growth-oriented.
• Meticulous with high standards.
• Strong leadership and mentoring abilities.
• Proactive, self-motivated, and results-driven.
• Excellent communicator with clarity in ideas and results.

This is a full-time office-based role, 37.5 hours/week, Monday to Friday, 9am to 5.30pm.

In return, we offer:

Core Benefits*

• Company Pension Scheme
• Starting with 22 days holiday, increasing to 25 days over time

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