Head of Social Growth & Strategy

Tala (We are Tala Ltd); Greater London; Presencial; GBP 85.000 - 110.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

25 days holiday a year plus bank hols

Very generous employee discount

Friends & Family Discount

Clothing allowance spending gift

Class Pass or Gym Flex membership

Health Shield

Enhanced maternity/paternity pay

Charity fundraising match of up to £1,

Descripción de la vacante

TALA is seeking a Head of Social to define and drive its organic social strategy, leading the social team to grow awareness, support cultural relevance, and build a connected brand presence across platforms.

You will balance creativity with data and commercial thinking, ensuring social activities align with wider marketing goals and deliver business impact for our fashion-forward audience.

Formación

• Significant social media experience, ideally in fashion/beauty/consumer brands.
• Proven track record working with a Creative team.
• Collaborative with Brand, Creative, Performance, PR, Influencer, Product and Ecommerce.
• Demonstrated growth of social presence through strategic thinking and not just volume.
• Proven ability to develop social strategies that grow audience and brand.

Responsabilidades

• Own and evolve organic social strategy across Instagram and TikTok with oversight of Pinterest and LinkedIn.
• Lead the social team, set direction, identify opportunities, and drive growth and engagement.
• Plan and prioritise social calendar based on business, brand, product and customer priorities.
• Set content strategy and briefs to creators, ensuring distinctive, relevant content aligned with KPIs.
• Think beyond formats to create viral moments and culturally relevant content.
• Stay ahead of trends and culture to participate authentically and drive reach.
• Partner with Marketing and Creative on campaigns, campaigns rollout plans and channel strategies.
• Own insights, analytics and reporting; turn data into actionable improvements.
• Develop a test-and-learn approach for new formats, platforms, and creators.
• Lead, develop and inspire the social and content teams; establish effective ways of working.
• Collaborate cross-functionally with Brand, Creative, Performance, PR, Influencer, Product and Ecommerce.
• Oversee channel health and ensure on-brand content meeting objectives.
• Provide weekly, monthly and quarterly reporting with clear insights and actions.

Conocimientos

Social strategy

Team leadership

Analytics

Cross-functional collab

Growth mindset

Content strategy

Startup environment

Strategic thinking

Descripción del empleo

TALA is seeking a Head of Social to define and drive its organic social strategy, leading the social team to grow awareness, support cultural relevance, and build a connected brand presence across platforms.

You will balance creativity with data and commercial thinking, ensuring social activities align with wider marketing goals and deliver business impact for our fashion-forward audience.