Head of Social EMEA

Omnicom Media; Greater London; On-site; GBP 180,000 - 260,000; Full time

Job summary

Omnicom Media in the United Kingdom seeks a senior Head of Paid Social, EMEA to define and elevate the regional Paid Social capability. You will craft the strategic vision for Paid Social across the region, guiding markets through transformation and ensuring integration with omnichannel strategies.

This role requires a craft leader who can influence senior stakeholders, drive test-and-learn agendas, and raise governance, QA, and activation standards across onshore and offshore teams.

Qualifications

• Senior Paid Social leadership across multiple markets.
• Ability to design, scale and embed regional strategies and operating models.
• Strong track record of performance uplift and operational excellence.
• Deep expertise across major Paid Social platforms, including audience strategy and measurement.

Responsibilities

• Define and elevate the EMEA Paid Social capability.
• Set strategic vision and enable teams to deliver at scale.
• Influence senior stakeholders and guide markets through transformation.
• Oversee governance, QA standards and test-and-learn programs.

Skills

Strategic leadership

Paid Social strategy

Cross-market governance

Stakeholder management

Test & learn frameworks

Audience strategy

Data-informed reporting

Platform expertise

Transformation coaching

Job description

Job Description

We are seeking an exceptional and highly strategic Head of Paid Social, EMEA.

Agency

Omnicom Media

Job Function

Media

Job Subfunction

Performance Media

Job Description

We are seeking an exceptional and highly strategic Head of Paid Social, EMEA. This senior leadership role will define and elevate our EMEA Paid Social capability, building a unified and future ready approach that champions excellence across the discipline. You will set the strategic vision for Paid Social across the region, enabling our teams to deliver their best work, at scale. This role requires a craft leader who can influence at senior levels, guide markets through transformation and ensure Paid Social is integrated seamlessly within omnichannel and addressable strategies. You will drive structured test and learn agendas, enhance audience and creative approaches, strengthen governance and QA standards and oversee the uplift in consistency of both onshore and offshore activation specialists. As the senior authority on Paid Social in EMEA, you will shape how we partner with platforms, embed best practices and future proof our social capabilities for the region.

About You

• senior Paid Social experience across media, advertising or marketing technology with leadership responsibility across multiple markets
• Proven ability to design, scale and embed Paid Social strategies, best practices and operating models across a region
• Strong track record of delivering measurable Paid Social performance uplift and operational excellence
• Deep expertise across major Paid Social platforms and partners, including audience strategy, creative development, measurement and optimisation
• Experience governing Paid Social workflows, QA standards, test and learn frameworks and data informed reporting practices
• Strong analytical mindset with the ability to diagnose performance issues, identify opportunities and drive innovation
• Demonstrated ability to influence senior stakeholders and build alignment across matrixed regional teams
• Experience developing and upskilling both onshore and offshore Paid Social activation teams
• Strong leadership presence with a collaborative, inclusive and empathetic approach
• Deep understanding of the evolving social ecosystem including platform behaviour, creator dynamics, privacy changes, commerce and retail media influences and social search
• Current knowledge of emerging Paid Social capabilities, automation advances, creative technology and platform roadmap developments
• A forward-looking perspective on how the Paid Social craft must evolve to maintain competitive advantage and deliver connected and effective outcomes for clients

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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