Head of Social EMEA

Adelphi Group; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Job summary

Omnicom Media in London seeks an exceptional Head of Paid Social, EMEA, to define and elevate the Paid Social capability across the region. You will set the strategic vision, enable teams to deliver at scale, and ensure integration within omnichannel and addressable strategies.

You will lead across markets, govern workflows and QA, and partner with platforms to embed best practices while driving performance uplift and innovation across onshore and offshore activation teams.

Qualifications

• Senior Paid Social leadership across multiple markets.
• Design, scale and embed Paid Social strategies and operating models regionally.
• Experience delivering measurable Paid Social performance uplift.

Responsibilities

• Define and execute a regional Paid Social strategy for EMEA.
• Govern Paid Social workflows, QA standards, and test/learn frameworks.
• Partner with platforms to embed best practices and drive innovation across markets.

Skills

Paid Social leadership

Regional strategy

Performance uplift

Platform expertise

QA governance

Data-driven reporting

Stakeholder influence

Team development

Ecosystem knowledge

Future-proofing social

Job description

Agency:

Omnicom Media

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

We are seeking an exceptional and highly strategic Head of Paid Social, EMEA.

This senior leadership role will define and elevate our EMEA Paid Social capability, building a unified and future ready approach that champions excellence across the discipline. You will set the strategic vision for Paid Social across the region, enabling our teams to deliver their best work, at scale.

This role requires a craft leader who can influence at senior levels, guide markets through transformation and ensure Paid Social is integrated seamlessly within omnichannel and addressable strategies.

You will drive structured test and learn agendas, enhance audience and creative approaches, strengthen governance and QA standards and oversee the uplift in consistency of both onshore and offshore activation specialists. As the senior authority on Paid Social in EMEA, you will shape how we partner with platforms, embed best practices and future proof our social capabilities for the region.

About You:

• senior Paid Social experience across media, advertising or marketing technology with leadership responsibility across multiple markets
• Proven ability to design, scale and embed Paid Social strategies, best practices and operating models across a region
• Strong track record of delivering measurable Paid Social performance uplift and operational excellence
• Deep expertise across major Paid Social platforms and partners, including audience strategy, creative development, measurement and optimisation
• Experience governing Paid Social workflows, QA standards, test and learn frameworks and data informed reporting practices
• Strong analytical mindset with the ability to diagnose performance issues, identify opportunities and drive innovation
• Demonstrated ability to influence senior stakeholders and build alignment across matrixed regional teams
• Experience developing and upskilling both onshore and offshore Paid Social activation teams
• Strong leadership presence with a collaborative, inclusive and empathetic approach
• Deep understanding of the evolving social ecosystem including platform behaviour, creator dynamics, privacy changes, commerce and retail media influences and social search
• Current knowledge of emerging Paid Social capabilities, automation advances, creative technology and platform roadmap developments
• A forward-looking perspective on how the Paid Social craft must evolve to maintain competitive advantage and deliver connected and effective outcomes for clients
  

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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