EMEA Head of Paid Social: Strategy & Scale

Interpublic; United Kingdom; Hybrid; GBP 120,000 - 180,000; Full time

Job summary

Omnicom Group in the United Kingdom seeks a Head of Paid Social, EMEA to define and elevate our regional Paid Social capability. This senior leader will set the strategic vision across markets and ensure Paid Social integrates with omnichannel and addressable strategies.

You will drive structured test and learn agendas, strengthen governance and QA standards, and uplift both onshore and offshore activation teams while partnering with platforms to future-proof social capability for clients.

Qualifications

• Senior Paid Social experience across media, advertising or marketing technology with leadership responsibility across multiple markets.
• Design, scale and embed Paid Social strategies, best practices and operating models regionally.
• Proven track record of delivering measurable Paid Social performance uplift and operational excellence.
• Deep expertise across major Paid Social platforms and partners, including audience strategy, creative development, measurement and optimisation.
• Experience governing Paid Social workflows, QA standards, test and learn frameworks and data informed reporting practices.
• Strong analytical mindset with the ability to diagnose performance issues, identify opportunities and drive innovation.
• Demonstrated ability to influence senior stakeholders and build alignment across matrixed regional teams.
• Experience developing and upskilling both onshore and offshore Paid Social activation teams.
• Strong leadership presence with a collaborative, inclusive and empathetic approach.
• Deep understanding of the evolving social ecosystem including platform behaviour, creator dynamics, privacy changes, commerce and retail media influences and social search.
• Current knowledge of emerging Paid Social capabilities, automation advances, creative technology and platform roadmap developments.
• A forward-looking perspective on how the Paid Social craft must evolve to maintain competitive advantage and deliver connected and effective outcomes for clients.

Skills

Paid Social leadership

Regional strategy

Test & learn governance

Audience & creative strategy

Platform expertise

Stakeholder influence

Data-driven decision making

Team enablement

QA standards

Social ecosystem understanding

Job description

Omnicom Group in the United Kingdom seeks a Head of Paid Social, EMEA to define and elevate our regional Paid Social capability. This senior leader will set the strategic vision across markets and ensure Paid Social integrates with omnichannel and addressable strategies.

You will drive structured test and learn agendas, strengthen governance and QA standards, and uplift both onshore and offshore activation teams while partnering with platforms to future-proof social capability for clients.