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Head of Shopper Marketing

JR United Kingdom

Cheltenham

On-site

GBP 70,000 - 100,000

Full time

7 days ago
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Job summary

A leading FMCG company is seeking a dynamic Head of Shopper Marketing to elevate in-store and omni-channel presence for British food brands. This pivotal role involves leading a team, developing shopper strategies, and collaborating with various departments to drive brand success. The position offers significant impact within a values-led organization known for its commitment to employee development.

Benefits

Car package: cash allowance or car lease (up to £8k)
Family Health Insurance Plan (Vitality)
Matched Pension Contribution – up to 7.5%
Life Assurance – 4x salary
Long Service Awards
Enhanced Sick Pay

Qualifications

  • Proven experience in shopper marketing or trade marketing within FMCG.
  • Strong leadership capabilities with experience managing high-performing teams.
  • Strategic thinking combined with hands-on activation excellence.

Responsibilities

  • Lead and inspire a team of Shopper Marketing Managers across multiple brands.
  • Own the shopper marketing strategy, delivering innovative, insight-led activation plans.
  • Partner cross-functionally with teams to deliver best-in-class execution.

Skills

Strategic thinking
Leadership
Analytical mindset
Influencing

Job description

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Location: Home Counties, with a direct, easy commute from London + 5 mins from train station

Are you a senior marketing leader ready to take the reins of shopper strategy for some of Britain’s most beloved food brands?

A highly respected, iconic FMCG business—home to a portfolio of household-name treats—is seeking a Head of Shopper Marketing to lead and elevate its in-store and omni-channel presence. This is a key role within the marketing function, offering significant impact, leadership scope, and visibility across the business.

What You’ll Be Doing:

  • Lead and inspire a team of Shopper Marketing Managers across multiple renowned brands.
  • Own the shopper marketing strategy, delivering innovative, insight-led activation plans.
  • Partner cross-functionally with Brand, Sales, Category and Retailer teams to deliver best-in-class execution.
  • Manage agency relationships and budgets to ensure maximum ROI.
  • Translate category and shopper insight into action across all channels.
  • Influence at senior level, reporting directly into Marketing Leadership.

What You’ll Bring:

  • Proven experience in shopper marketing or trade marketing within FMCG.
  • Strong leadership capabilities with experience managing high-performing teams.
  • Strategic thinking combined with hands-on activation excellence.
  • Ability to influence internal stakeholders and external retail partners.
  • Strong commercial and analytical mindset.

What’s in It for You?

  • Car package: cash allowance or car lease (up to £8k)
  • Family Health Insurance Plan (Vitality)
  • Matched Pension Contribution – up to 7.5%
  • Life Assurance – 4x salary
  • Long Service Awards
  • Enhanced Sick Pay

Why Apply?

This is a business with agility and the scale of an established FMCG company- the best of both. It's an innovative and entrepreneurial environment where you'll be part of an inclusive, values-led organisation.

They're a proudly British company with a legacy of beloved brands and are passionate about learning and development, offering both formal training and on-the-job experiences to help people grow professionally and personally.

Please apply now if you'd like to explore it further!

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