Head of Shopper Marketing

JR United Kingdom; Birmingham; On-site; GBP 60,000 - 90,000; Full time

Job summary

Join a highly respected FMCG business as the Head of Shopper Marketing and lead the shopper strategy for iconic food brands. This influential role involves managing a talented team, driving marketing excellence, and collaborating across departments. Enjoy an innovative work environment with strong focus on personal and professional development, plus a competitive car package, health insurance, and pension contributions.

Benefits

Car package

Family Health Insurance Plan (Vitality)

Matched Pension Contribution – up to 7.5%

Life Assurance – 4x salary

Long Service Awards

Enhanced Sick Pay

Qualifications

• Proven experience in shopper marketing or trade marketing within FMCG.
• Strong leadership capabilities with experience managing high-performing teams.
• Ability to influence internal stakeholders and external retail partners.

Responsibilities

• Lead and inspire a team of Shopper Marketing Managers across multiple brands.
• Own the shopper marketing strategy and deliver innovative activation plans.
• Partner cross-functionally to ensure best-in-class execution.

Skills

Leadership

Strategic Thinking

Commercial Mindset

Analytical Skills

Influencing Skills

Job description

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Location: Home Counties, with a direct, easy commute from London + 5 mins from train station

Are you a senior marketing leader ready to take the reins of shopper strategy for some of Britain’s most beloved food brands?

A highly respected, iconic FMCG business—home to a portfolio of household-name treats—is seeking a Head of Shopper Marketing to lead and elevate its in-store and omni-channel presence. This is a key role within the marketing function, offering significant impact, leadership scope, and visibility across the business.

What You’ll Be Doing:

• Lead and inspire a team of Shopper Marketing Managers across multiple renowned brands.
• Own the shopper marketing strategy, delivering innovative, insight-led activation plans.
• Partner cross-functionally with Brand, Sales, Category and Retailer teams to deliver best-in-class execution.
• Manage agency relationships and budgets to ensure maximum ROI.
• Translate category and shopper insight into action across all channels.
• Influence at senior level, reporting directly into Marketing Leadership.

What You’ll Bring:

• Proven experience in shopper marketing or trade marketing within FMCG.
• Strong leadership capabilities with experience managing high-performing teams.
• Strategic thinking combined with hands-on activation excellence.
• Ability to influence internal stakeholders and external retail partners.
• Strong commercial and analytical mindset.

What’s in It for You?

• Car package: cash allowance or car lease (up to £8k)
• Family Health Insurance Plan (Vitality)
• Matched Pension Contribution – up to 7.5%
• Life Assurance – 4x salary
• Long Service Awards
• Enhanced Sick Pay

Why Apply?

This is a business with agility and the scale of an established FMCG company- the best of both. It's an innovative and entrepreneurial environment where you'll be part of an inclusive, values-led organisation.

They're a proudly British company with a legacy of beloved brands and are passionate about learning and development, offering both formal training and on-the-job experiences to help people grow professionally and personally.

Please apply now if you'd like to explore it further!