Head of Shopper Marketing

JR United Kingdom; Coventry; On-site; GBP 70,000 - 90,000; Full time

Job summary

Une entreprise FMCG emblématique recherche un Head of Shopper Marketing pour guider la stratégie de marketing dans ses marques alimentaires. Dans ce rôle stratégique, vous inspirerez une équipe, développerez des plans d'activation, et collaborerez avec des équipes cross-fonctionnelles pour maximiser l'impact des marques dans les magasins et sur plusieurs canaux.

Benefits

Pack automobile: allocation en espèces ou location jusqu'à £8k

Assurance santé familiale (Vitality)

Contribution de retraite balancée – jusqu'à 7,5%

Assurance vie – 4x salaire

Récompenses de long service

Congés maladie améliorés

Qualifications

• Expérience prouvée en marketing shopper ou trade marketing.
• Capacités de leadership avec expérience dans la gestion d'équipes performantes.
• Esprit stratégique combiné à une excellence d'activation pratique.

Responsibilities

• Diriger une équipe de Managers Marketing Shopper.
• Posséder la stratégie marketing shopper et développer des plans d'activation innovants.
• Collaborer avec des équipes internes et des partenaires de détail.

Skills

Leadership

Stratégie marketing

Analyse commerciale

Education

Expérience en marketing dans le secteur FMCG

Job description

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Location: Home Counties, with a direct, easy commute from London + 5 mins from train station

Are you a senior marketing leader ready to take the reins of shopper strategy for some of Britain’s most beloved food brands?

A highly respected, iconic FMCG business—home to a portfolio of household-name treats—is seeking a Head of Shopper Marketing to lead and elevate its in-store and omni-channel presence. This is a key role within the marketing function, offering significant impact, leadership scope, and visibility across the business.

What You’ll Be Doing:

• Lead and inspire a team of Shopper Marketing Managers across multiple renowned brands.
• Own the shopper marketing strategy, delivering innovative, insight-led activation plans.
• Partner cross-functionally with Brand, Sales, Category and Retailer teams to deliver best-in-class execution.
• Manage agency relationships and budgets to ensure maximum ROI.
• Translate category and shopper insight into action across all channels.
• Influence at senior level, reporting directly into Marketing Leadership.

What You’ll Bring:

• Proven experience in shopper marketing or trade marketing within FMCG.
• Strong leadership capabilities with experience managing high-performing teams.
• Strategic thinking combined with hands-on activation excellence.
• Ability to influence internal stakeholders and external retail partners.
• Strong commercial and analytical mindset.

What’s in It for You?

• Car package: cash allowance or car lease (up to £8k)
• Family Health Insurance Plan (Vitality)
• Matched Pension Contribution – up to 7.5%
• Life Assurance – 4x salary
• Long Service Awards
• Enhanced Sick Pay

Why Apply?

This is a business with agility and the scale of an established FMCG company- the best of both. It's an innovative and entrepreneurial environment where you'll be part of an inclusive, values-led organisation.

They're a proudly British company with a legacy of beloved brands and are passionate about learning and development, offering both formal training and on-the-job experiences to help people grow professionally and personally.

Please apply now if you'd like to explore it further!