Head of SEO

Self Money Care

Greater London

Hybrid

GBP 90,000 - 130,000

Full time

14 days+

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Benefits offered by this job

Private Health Care (Bupa)

Hybrid Working (3 days in office)

Travel Insurance

Competitive Base Salary

Company Bonus Scheme

Paid for AI Subscription (Claude / AI)

Market‑Leading Training Programme

Recognition & Reward Scheme

Annual Company Conference

Regular Happy Hours & Team Lunches

Free Coffee, Drinks & Snacks

Job summary

Quantum is seeking a Head of SEO to own organic search across iGaming and Rewards in the UK and US. You will set strategy, hire the team and implement tooling and processes to execute, turning organic search into a compliant growth channel with measurable commercial outcomes.

You will manage four sites and build a roadmap focused on revenue, registrations, sign-ups and active members, while aligning with commercial, CRM, brand and compliance functions.

Qualifications

8+ years in SEO, with at least 3 years leading SEO strategy and people.
A track record of growing organic revenue in iGaming, affiliate or another highly competitive, regulated vertical.
Hands‑on depth in technical SEO, and the credibility to work as a peer with engineering.
Experience hiring and building a team, or a clear plan for how you'd do it.
Working knowledge of UK and US gambling regulation and what it means for content and marketing.
Deep understanding and practical application of AI, GEO and the impact on organic search visibility.
Commercial sense: you can forecast, build a business case and tie your work to revenue.
Clear communication with senior, commercial and technical audiences.

Responsibilities

Set and own the organic search strategy for iGaming and Rewards across the UK and US, with clear targets and a 12-month roadmap
Prioritise by commercial value: focus effort on the verticals, states, merchants and page types that drive purchases, revenue and member growth
Own the SEO budget and make the case for investment in people, tools, content and links
Work closely with commercial, paid, CRM, brand and compliance teams so SEO priorities match merchant deals and launch plans
Hire and lead a team from scratch, starting with the roles the roadmap needs most (technical SEO, content SEO, outreach)
Decide what to build in-house and what to outsource, and manage agencies and freelancers where it makes sense
Set the processes, playbooks and tooling the team runs on
Own site health across our properties: crawlability, indexation, site architecture, Core Web Vitals, structured data and internal linking
Work with product and engineering to put SEO into templates, releases and migrations from the start
Build scalable page frameworks for reviews, comparisons, offers and state or market landing pages
Set the content strategy and editorial standards, with E-E-A-T and YMYL expectations built in
Lead a safe, sustainable approach to digital PR and link acquisition in competitive, closely watched SERPs
Shape our approach to AI-powered search, AI Overviews and generative engine optimisation (GEO) so our brands are cited and trusted
Run distinct UK and US plans that reflect each market's regulation, search behaviour and competition
Plan US state launches so content and authority are ready ahead of go-live
Make sure every page meets UKGC, ASA/CAP, US state and responsible gambling requirements
Build reporting that links organic traffic to clickouts, registrations, purchases and revenue
Track rankings, share of voice and competitor movement, and act on what the data shows
Report performance and forecasts to the leadership team

Skills

SEO leadership

iGaming expertise

Regulated verticals

Technical SEO

Team building

UK/US gambling regs

AI & GEO

Analytics/tools

Commercial mindset

Executive communication

Tools

Google Analytics 4

Ahrefs

Semrush

Screaming Frog

BigQuery/SQL

Job description

Our Company

At Quantum, we connect global brands with high-intent consumers. We turn intent into action and complexity into clarity.

Our Mission is clear, to help smarter, faster buying decisions. Our vision, to be the world’s most used digital comparison service, delivering value and simplicity to millions.

We drive growth through data-driven affiliate marketing built for performance from day one. Every campaign is measurable, optimised in real time, and designed to scale.

With in-house tech, full-stack analytics, and a compliance-first mindset, we give our partners an edge. We drive confident decisions and growth in regulated and high-growth sectors. We’ve helped ambitious brands grow faster, smarter, and globally.

The Role

We're hiring for a Head of SEO to own organic search presence across our iGaming and Rewards propositions in the UK and US. This is a build role: you'll set the strategy, hire the team and put the tooling and processes in place to execute.

You'll turn organic search into a predictable, compliant growth channel measured on commercial outcomes, not just rankings. That means registrations, purchases and revenue for iGaming, and sign-ups and active members for Rewards.

You'll look after four sites: cashback.co.uk, joincustard.co.uk, strikewild.co.uk and slotswise.com.

Key Responsibilities

Set and own the organic search strategy for iGaming and Rewards across the UK and US, with clear targets and a 12-month roadmap
Prioritise by commercial value: focus effort on the verticals, states, merchants and page types that drive purchases, revenue and member growth
Own the SEO budget and make the case for investment in people, tools, content and links
Work closely with commercial, paid, CRM, brand and compliance teams so SEO priorities match merchant deals and launch plans

Building the team

Hire and lead a team from scratch, starting with the roles the roadmap needs most (for example, technical SEO, content SEO, outreach)
Decide what to build in-house and what to outsource, and manage agencies and freelancers where it makes sense
Set the processes, playbooks and tooling the team runs on

Technical SEO

Own site health across our properties: crawlability, indexation, site architecture, Core Web Vitals, structured data and internal linking
Work with product and engineering to put SEO into templates, releases and migrations from the start
Build scalable page frameworks for reviews, comparisons, offers and state or market landing pages

Content and authority

Set the content strategy and editorial standards, with E-E-A-T and YMYL expectations built in
Lead a safe, sustainable approach to digital PR and link acquisition in competitive, closely watched SERPs
Shape our approach to AI-powered search, AI Overviews and generative engine optimisation (GEO) so our brands are cited and trusted

Markets and compliance

Run distinct UK and US plans that reflect each market's regulation, search behaviour and competition
Plan US state launches so content and authority are ready ahead of go-live
Make sure every page meets UKGC, ASA/CAP, US state and responsible gambling requirements

Measurement

Build reporting that links organic traffic to clickouts, registrations, purchases and revenue
Track rankings, share of voice and competitor movement, and act on what the data shows
Report performance and forecasts to the leadership team

About You

8+ years in SEO, with at least 3 years leading SEO strategy and people
A track record of growing organic revenue in iGaming, affiliate or another highly competitive, regulated vertical
Hands‑on depth in technical SEO, and the credibility to work as a peer with engineering
Experience hiring and building a team, or a clear plan for how you'd do it
Working knowledge of UK and US gambling regulation and what it means for content and marketing
Deep understanding and practical application of AI, GEO and the impact on organic search visibility
Commercial sense: you can forecast, build a business case and tie your work to revenue
Strong command of the core toolset, for example Google Search Console, GA4, Ahrefs or Semrush, Screaming Frog, and BigQuery or SQL
Clear communication with senior, commercial and technical audiences