Head of Sales - UK

Winterhalter; United Kingdom; Remote; GBP 90,000 - 150,000; Full time

Benefits offered by this job

Company vehicle

Fuel card

25 days holiday + bank holidays

Pension

Private Healthcare

Life Assurance

Employee discounts

EAP

Job summary

Winterhalter UK is seeking an experienced Head of Sales UK to lead our national sales team and drive profitable growth across the business. You will report to the Managing Director and shape the UK sales strategy, growing key customer relationships and identifying opportunities to increase market share.

You will manage a team of Business Development Managers, travel across the UK and Ireland, develop partnerships with distributors and dealers, and work with internal colleagues to deliver

Qualifications

• Experienced sales leader with a proven growth track record.
• Strong ability to develop and execute UK sales strategy.
• Proven budget, forecasting and strategic planning experience.

Responsibilities

• Lead and develop a national sales team of BDMs.
• Drive sustainable growth across all channels and margins.
• Grow key accounts and secure new business opportunities.
• Strengthen distributor and dealer relationships.
• Monitor performance, forecasts and KPIs.
• Collaborate with internal teams to ensure excellent customer service.

Skills

Leadership

Negotiation

Field sales mgmt

Budgeting & forecasting

Strategic planning

CRM proficiency

Sales data analysis

Commercial mindset

Tools

CRM systems

Job description

Winterhalter UK is looking for an experienced and commercially focused Head of Sales UK to lead our national sales team and drive profitable growth across the business.

Reporting to the Managing Director, you will be responsible for developing and delivering the UK sales strategy, leading a team of Business Development Managers, growing key customer relationships and identifying new opportunities to increase market share and profitability.

Key Responsibilities

• Lead, motivate and develop a high-performing national sales team.
• Deliver sustainable sales and margin growth across all sales channels.
• Develop and implement effective sales strategies.
• Grow existing national accounts whilst securing new business opportunities.
• Strengthen relationships with distributors, dealers and key customers.
• Identify new routes to market and drive commercial opportunities.
• Monitor sales performance, forecasts and key business metrics.
• Work closely with internal teams to deliver exceptional customer service.

About You

You'll be an experienced sales leader with a proven track record of delivering growth within the foodservice, catering equipment or related sectors.

You'll also have:

• Strong leadership and people development skills.
• Excellent negotiation and influencing abilities.
• Experience managing and developing field-based sales teams.
• Proven business management experience, including budgeting, forecasting and strategic planning.
• Strong proficiency in CRM systems, with the ability to use customer and sales data to drive pipeline management, performance and commercial decision‑making.
• Experience analysing sales performance metrics and translating insights into practical business actions.
• A strong commercial mindset with a focus on profitability and sustainable growth.
• The flexibility to travel extensively across the UK and Ireland.

Benefits

• Competitive salary + bonus potential
• Company vehicle (with private use) + fuel card
• 25 days holiday + bank holidays (increasing with service)
• Pension, Private Healthcare, Life Assurance, EAP and employee discounts

This is an exciting opportunity to join a market-leading business and play a key role in shaping the future growth of Winterhalter UK.

**Winterhalter is an equal opportunities employer**