Head Of Sales & Events - Surrey

COREcruitment Ltd; Guildford; On-site; GBP 63,000 - 77,000; Full time

Job summary

COREcruitment Ltd is seeking a commercially driven Head of Events & Sales to lead sales, business development and event planning for a growing luxury event catering business in Surrey.

This is a fantastic opportunity to step into your first head-of role, owning new business development, building strong client and venue relationships, and overseeing events from initial enquiry through to delivery and post-event follow-up.

Qualifications

• Experience in luxury events, hospitality, catering, weddings or premium service environments.
• Strong sales and business development skills with a track record of winning new business and developing client relationships.
• Excellent commercial awareness, negotiation skills and confidence managing client relationships.

Responsibilities

• Drive new business across corporate, private and luxury event markets.
• Build and manage a strong sales pipeline, developing existing accounts and generating repeat business.
• Build lasting relationships with venues, event planners, agencies and industry partners.
• Lead client briefs, bespoke proposals, tenders, pitches, quotations and commercial negotiations.
• Manage event planning and pre-event detailing, ensuring accurate documentation and seamless handovers to operational teams.
• Work closely with culinary, operations and logistics teams to deliver exceptional events.
• Lead post-event client follow-up, gather feedback and identify opportunities for future business.

Skills

Sales

Business development

Event planning

Negotiation

Client relationships

Commercial acumen

Organised

Tools

CRM systems

Job description

Job Title: Head of Events & Sales – Luxury Events & Catering
Salary: Up to £70,000 + Commission
Location: Surrey

My client is looking for a commercially driven and highly organised Head of Events & Sales to lead sales, business development, and event planning for an independent and growing luxury event catering business. This is a fantastic opportunity for someone ready to step up into their first head-of role, taking ownership of new business development, building strong client and venue relationships, and overseeing events from initial enquiry through to delivery and post-event follow-up. If you have a passion for luxury events, exceptional service, and driving commercial growth, this could be your next move.

What You'll Do

• Drive new business across corporate, private, and luxury event markets
• Build and manage a strong sales pipeline, developing existing accounts and generating repeat business
• Build lasting relationships with venues, event planners, agencies, and industry partners
• Lead client briefs, bespoke proposals, tenders, pitches, quotations, and commercial negotiations
• Manage event planning and pre-event detailing, ensuring accurate documentation and seamless handovers to operational teams
• Work closely with culinary, operations, and logistics teams to deliver exceptional events
• Lead post-event client follow-up, gather feedback, and identify opportunities for future business

What You'll Bring

• Proven experience within luxury events, hospitality, catering, weddings, or a similar premium service environment
• Strong sales and business development skills, with a track record of winning new business and developing client relationships
• Excellent commercial awareness, negotiation skills, and confidence managing client relationships
• Highly organised and detail-focused, with the ability to manage multiple events, projects, and deadlines
• Experience producing compelling proposals, quotations, and bespoke client solutions
• A proactive, hands‑on approach, combining creativity with commercial thinking
• The ability to maintain exceptional service standards while working closely with operational teams

What's on Offer

• Up to £70,000 salary plus commission
• The chance to join an independent and growing luxury event catering business
• A varied, hands‑on role combining sales, business development, and event planning