Head of Sales & Commercial Development (MICE)

BaxterStorey; Coventry; Sur place; GBP 55 000 - 60 000; Plein temps

Avantages offerts par ce poste

35 Days holiday including bank hols

Birthday off

Pension and life insurance

Free meals on shift

Wellbeing hub

Perkbox discounts

Résumé du poste

BaxterStorey is seeking a Head of Sales & Commercial Development (MICE) in Coventry to lead the Sales and Marketing function for university venues. You will drive new business, manage major accounts, and coordinate cross-functional teams across Sales, Marketing, Catering and Operations to deliver revenue targets.

Salary £55,000–£60,000 per year, plus a targeted bonus. The role emphasizes strategic leadership, relationship building, and delivering exceptional hospitality experiences with a focus

Qualifications

• Experience in a senior sales, commercial or business development role within conference venues, hotels, meetings and events, hospitality, venue finding or related sector.
• Clear evidence of personally winning new business, developing high-value accounts and delivering measurable revenue growth.
• Experience leading and developing a sales/events/commercial team, including coaching and setting objectives.
• Strong pipeline management and forecasting capability, with CRM or booking systems experience.

Responsabilités

• Lead the Sales and Marketing department, set the commercial direction for the venue and drive new business.
• Own sales strategy, business development, major accounts, agency relationships and marketing activity.
• Build relationships, open doors and convert opportunities in the market.
• Create structure, standards and commercial discipline for team performance.
• Lead development of large opportunities across the University estate coordinating diverse teams.
• Aim to secure external business targets and build a scalable revenue pipeline.

Connaissances

Senior sales

Commercial development

Team leadership

CRM systems

Forecasting

Outils

CRM systems

Description du poste

Head of Sales & Commercial Development (MICE)

Title: Head of Sales & Commercial Development (MICE)

Location: Coventry

Salary: £55 - 60,000 per annum (depending on senior sales experience) plus Targeted bonus structure.

• 35 Days holiday including bank holidays
• Plus your birthday off
• 24 weeks enhanced maternity leave
• Secondary carerleave
• Wedding/commitment day leave
• Free meals on shift
• Bespoke training and development opportunities
• Apprenticeships opportunities for all experience levels
• Pension and life insurance
• Discounts available on our Perkbox app; high street shops, holidays & cinema
• Access to employee assistance programme
• Cycle to work scheme

Do you have a passion for leading the way in providing genuine hospitality and impeccable service? Can you motivate a team? Are you friendly, professional and efficient? Yes? Then this is the role for you. At BaxterStorey, we believe that every interaction is an opportunity to create a lasting impression, that’s why we’re looking for a

Head of Sales & Marketing who motivates their team to exceed expectations at every turn. As a trailblazer in the hospitality industry, we are excited to open our doors to individuals who share our passion for delivering exceptional experiences and creating unforgettable moments.

We believe that it is our people that set us apart, that’s why as a member of our team, you will be supported in an inclusive environment that encourages growth and celebrates diversity. We will invest in your development with ongoing training, to ensure that you have the skills and knowledge to thrive in your role, and we guarantee a good work-life balance, because we believe that people excel when they are given the space to take care of themselves.

If you are a

Head of Sales & Marketing who thrives on delivering extraordinary experiences, and loves to inspire a harmonious and collaborative team, we would love to hear from you!

Job Description

• The Head of Sales & commercial developmentwill lead the Sales and Marketing department, set the commercial direction for the venue and personally drive new business. The role will take ownership of sales strategy, business development, major accounts, agency relationships, marketing activity, brand awareness, pipeline management and revenue forecasting.
• The role is the senior commercial lead for proactive and reactive sales, new-business development, strategic partnerships, major accounts, agencies, marketing and commercial development across the University venue portfolio.
• This is not a desk-based management position and it is not simply an escalation point for incoming enquiries. The successful candidate will be expected to be visible in the market, build relationships, open doors and convert opportunities.
• Create the structure, standards and commercial discipline needed for the team to perform consistently.
• Lead the commercial development of large, multi-space and strategically important opportunities across the University estate, coordinating Sales, Catering, Operations, AV, Facilities and relevant University stakeholders from initial concept through to confirmed operational handover.
• The immediate priority is to secure at least £200,000 of additional external business by 31 July in the first year. Alongside this, the postholder will build the client base, qualified pipeline and market presence needed to support annual external conference revenue of £1 million in the following financial year, with a longer-term ambition to grow beyond £2 million.

Qualifications

• Strong experience in a senior sales, commercial or business development role within conference venues, hotels, meetings and events, hospitality, venue finding or a closely related sector.
• Clear evidence of personally winning new business, developing high-value accounts and delivering measurable revenue growth. Applicants should be able to explain the sales actions they took and the results achieved.
• Experience of leading and developing a sales, events or commercial team, including setting objectives, reviewing performance, coaching individuals and creating clear accountability.
• Strong proactive business development skills. This must include prospecting, networking, account planning, negotiation, proposal development, closing and maintaining relationships after the first sale.
• A working understanding of sales and marketing as connected commercial functions. The successful candidate must be able to turn marketing activity into awareness, qualified demand, client engagement and revenue.
• Strong pipeline management and forecasting capability, with confidence using CRM or booking systems to manage opportunities and report performance accurately.
• Commercial confidence with budgets, pricing, targets, conversion, average booking value and revenue reporting.
• Credibility with senior clients, university stakeholders, agencies, partners and internal leaders. The postholder must be able to present a clear commercial case and handle challenging conversations constructively.
• Excellent written and verbal communication skills, including proposal writing, client presentations, commercial reports and team communication.
• Good judgement. The role requires someone who can balance immediate revenue opportunities against operational capacity, margin, client experience and long-term account value.
• A full understanding of the conference and events sales journey, from lead generation and qualification through to proposal, negotiation, contracting, handover and rebooking.

Additional Information

For almost 20 years, for every client, in every location (whether that’s an office, stadium, cathedral or university), we have created beautiful spaces, exciting menus and friendly teams, so that each and every customer can have the hospitality experience they deserve.

We need the brightest and the best to join us to make this all possible. We will support you to create your hospitality legacy and build a career that you are proud of.

Our drive and belief in our people, means that we always strive to supercharge our team’s careers. ‘Better’ is a daily habit that sits deep within our DNA, meaning learning will be front and centre of your experience working with us.

Join us, and be part of the food revolution!

BaxterStorey Values:

ALWAYS VISIONARY

We strive for better, we never settle, never compromise, never follow. We lead the way, blazing our own trail.

WHOLEHEARTEDLY POSITIVE

We are up-beat, motivating and inspiring. Our love for what we do radiates through our food, and is amplified by our people.

CREATIVELY COLLABORATIVE

We embrace our differences to push creativity and we work together to be better.

FOREVER CONSCIOUS

We work together as a team to lead by example, protecting the planet and supporting local communities.

Interested? Even if you don’t meet all requirements, we’d like to hear from you. If you are motivated and hungry to learn, we can work together to develop your potential.

We are proud to be an inclusive employer and welcome applications from candidates of all backgrounds. We celebrate individuality and are committed to creating an inclusive environment for all employees. We encourage applications from people of all ages, abilities, gender identities, sexual orientations, races, religions, and socio-economic backgrounds.

BaxterStorey is committed to encouraging equity, diversity, and inclusion (ED&I) among our workforce and aim for our workforce to be truly representative of all sections of society, and for each employee to feel respected and able to give their best. To support our commitment to this we have set ourselves an ambition to ‘set the standard and to be recognised for having the most inclusive culture in hospitality’.

Join us and bring your unique perspective to our team.

Proud member of the Disability Confident employer scheme

Head of Sales & Commercial Development (MICE)

Company: Baxterstorey Salary: Not specified Hours: Full-time Location: Coventry, CV1 5FB Job type: Permanent Posting date: 3 Nov 2026 Closing date: 3 Dec 2026

Summary

Company Description

Title: Head of Sales & Commercial Development (MICE)

Location: Coventry

Salary: £55 - 60,000 per annum (depending on senior sales experience) plus Targeted bonus structure.

Benefits:

• 35 Days holiday including bank holidays
• Plus your birthday off
• 3 volunteering days
• 3 days grandparent leave
• 24 weeks enhanced maternity leave
• Secondary carerleave
• Wedding/commitment day leave
• Free meals on shift
• Bespoke training and development opportunities
• Apprenticeships opportunities for all experience levels
• Pension and life insurance
• Discounts available on our Perkbox app; high street shops, holidays & cinema
• Wellbeing hub
• Access to employee assistance programme
• Cycle to work scheme

Do you have a passion for leading the way in providing genuine hospitality and impeccable service? Can you motivate a team? Are you friendly, professional and efficient? Yes? Then this is the role for you. At BaxterStorey, we believe that every interaction is an opportunity to create a lasting impression, that’s why we’re looking for a

Head of Sales & Marketing who motivates their team to exceed expectations at every turn. As a trailblazer in the hospitality industry, we are excited to open our doors to individuals who share our passion for delivering exceptional experiences and creating unforgettable moments.

We believe that it is our people that set us apart, that’s why as a member of our team, you will be supported in an inclusive environment that encourages growth and celebrates diversity. We will invest in your development with ongoing training, to ensure that you have the skills and knowledge to thrive in your role, and we guarantee a good work-life balance, because we believe that people excel when they are given the space to take care of themselves.

If you are a

Head of Sales & Marketing who thrives on delivering extraordinary experiences, and loves to inspire a harmonious and collaborative team, we would love to hear from you!

Job Description

• The Head of Sales & commercial developmentwill lead the Sales and Marketing department, set the commercial direction for the venue and personally drive new business. The role will take ownership of sales strategy, business development, major accounts, agency relationships, marketing activity, brand awareness, pipeline management and revenue forecasting.
• The role is the senior commercial lead for proactive and reactive sales, new-business development, strategic partnerships, major accounts, agencies, marketing and commercial development across the University venue portfolio.
• This is not a desk-based management position and it is not simply an escalation point for incoming enquiries. The successful candidate will be expected to be visible in the market, build relationships, open doors and convert opportunities.
• Create the structure, standards and commercial discipline needed for the team to perform consistently.
• Lead the commercial development of large, multi-space and strategically important opportunities across the University estate, coordinating Sales, Catering, Operations, AV, Facilities and relevant University stakeholders from initial concept through to confirmed operational handover.
• The immediate priority is to secure at least £200,000 of additional external business by 31 July in the first year. Alongside this, the postholder will build the client base, qualified pipeline and market presence needed to support annual external conference revenue of £1 million in the following financial year, with a longer-term ambition to grow beyond £2 million.

Qualifications

• Strong experience in a senior sales, commercial or business development role within conference venues, hotels, meetings and events, hospitality, venue finding or a closely related sector.
• Clear evidence of personally winning new business, developing high-value accounts and delivering measurable revenue growth. Applicants should be able to explain the sales actions they took and the results achieved.
• Experience of leading and developing a sales, events or commercial team, including setting objectives, reviewing performance, coaching individuals and creating clear accountability.
• Strong proactive business development skills. This must include prospecting, networking, account planning, negotiation, proposal development, closing and maintaining relationships after the first sale.
• A working understanding of sales and marketing as connected commercial functions. The successful candidate must be able to turn marketing activity into awareness, qualified demand, client engagement and revenue.
• Strong pipeline management and forecasting capability, with confidence using CRM or booking systems to manage opportunities and report performance accurately.
• Commercial confidence with budgets, pricing, targets, conversion, average booking value and revenue reporting.
• Credibility with senior clients, university stakeholders, agencies, partners and internal leaders. The postholder must be able to present a clear commercial case and handle challenging conversations constructively.
• Excellent written and verbal communication skills, including proposal writing, client presentations, commercial reports and team communication.
• Good judgement. The role requires someone who can balance immediate revenue opportunities against operational capacity, margin, client experience and long-term account value.
• A full understanding of the conference and events sales journey, from lead generation and qualification through to proposal, negotiation, contracting, handover and rebooking.

Additional Information

For almost 20 years, for every client, in every location (whether that’s an office, stadium, cathedral or university), we have created beautiful spaces, exciting menus and friendly teams, so that each and every customer can have the hospitality experience they deserve.

We need the brightest and the best to join us to make this all possible. We will support you to create your hospitality legacy and build a career that you are proud of.

Our drive and belief in our people, means that we always strive to supercharge our team’s careers. ‘Better’ is a daily habit that sits deep within our DNA, meaning learning will be front and centre of your experience working with us.

Join us, and be part of the food revolution!

BaxterStorey Values:

ALWAYS VISIONARY

We strive for better, we never settle, never compromise, never follow. We lead the way, blazing our own trail.

WHOLEHEARTEDLY POSITIVE

We are up-beat, motivating and inspiring. Our love for what we do radiates through our food, and is amplified by our people.

CREATIVELY COLLABORATIVE

We embrace our differences to push creativity and we work together to be better.

FOREVER CONSCIOUS

We work together as a team to lead by example, protecting the planet and supporting local communities.

Interested? Even if you don’t meet all requirements, we’d like to hear from you. If you are motivated and hungry to learn, we can work together to develop your potential.

We are proud to be an inclusive employer and welcome applications from candidates of all backgrounds. We celebrate individuality and are committed to creating an inclusive environment for all employees. We encourage applications from people of all ages, abilities, gender identities, sexual orientations, races, religions, and socio-economic backgrounds.

BaxterStorey is committed to encouraging equity, diversity, and inclusion (ED&I) among our workforce and aim for our workforce to be truly representative of all sections of society, and for each employee to feel respected and able to give their best. To support our commitment to this we have set ourselves an ambition to ‘set the standard and to be recognised for having the most inclusive culture in hospitality’.

Join us and bring your unique perspective to our team.

Proud member of the Disability Confident employer scheme

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