Sales Director – London

Baxterstorey; Greater London; On-site; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Holidays (38 days)

Birthday holiday

Volunteer days

Grandparent leave

Enhanced maternity leave

Carer leave

Wedding day leave

Development training

Pension

Private medical insurance

PerkBox discounts

Wellbeing hub

Employee assistance

Cycle to work

Job summary

Baxterstorey in London is seeking a Sales Director to lead the development and delivery of a robust sales strategy, win new business and grow existing accounts within the capital.

You will manage a team, align with operations, and drive profitability across multi-site contracts in hospitality and catering.

Qualifications

• Track record in B2B sales within a multi-location industry.
• Demonstrable experience of winning new business from major corporate clients as well as strong account management expertise.
• Excellent commercial skills, with the ability to exploit opportunities and prioritise accordingly.
• Accomplished leader and people manager, able to pull a team together and communicate the common goals to gain buy-in and support.
• Strong communicator, both written and verbal, who can confidently influence at all levels, both internally and externally.
• Financially astute with the ability to think and plan strategically, but still deliver to demanding timescales.
• Strong business acumen and an informed strategic thinker who can demonstrate high levels of commercial and emotional intelligence.
• Proven ability to work on complex multiple projects at any given time.
• Self-starter who is energetic and motivated.
• High integrity and personal standards with the drive and determination to succeed.
• Thrives working in a fast paced, entrepreneurial business.

Responsibilities

• Develop and implement a robust sales strategy, reviewing progress on a regular basis with the senior leadership team.
• Create proposals and plans and guide long-term objectives to meet business needs and requirements, including annual business development and brand/Communication plans.
• Proactively identify and develop new business opportunities for the company, defining where to focus new business development efforts and resources.
• Research new markets and emerging market trends, recommending new services and proposing and developing new strategic client partnerships.
• Manage an effective pipeline of potential new business accounts and active bids from first contact to final close, enabling clear definition of the best possible pre- RFP strategy.
• Lead on presenting to new/prospective clients during the tender process and oversee the production of RFP responses to time and to client specifications.
• Present marketing opportunities to the business and help to develop marketing strategies.
• Lead, manage and develop the sales team to meet and exceed targets.
• Manage sales resources and costs to budget and plan.
• Build, maintain and foster solid working relationships with all stakeholders, both internally and externally.
• Liaise with operational and support colleagues to ensure their positive input to proposals, presentations and site visits.
• In conjunction with the Operations Directors, identify client relationship layers for business that is due to be retendered and ensure the delivery of tender commitments.
• Build and maintain strong industry sector relationships.
• Manage the finances within budget for business development and brand activity.
• Manage and control departmental budget for direct team and resources.
• Constantly challenge how the business can achieve greater profitability.

Job description

Sales Director – London

Company: Baxterstorey Salary: Not specified Hours: Full-time Location: London, WC1V 7HD Job type: Permanent Posting date: 6 Nov 2026 Closing date: 6 Dec 2026

Highly Competitive Salary, Bonus and Commission

• 38 Days holiday inclusive of bank holidays.
• Birthday additional holiday.
• 3 days volunteering days.
• 3 days grandparent leave.
• 24 weeks of enhanced maternity leave.
• Secondary carer leave.
• Wedding/commitment day leave.
• Bespoke development training.
• Pension and life insurance.
• Family private medical insurance
• Discounts available viaPerkBox, from high street shops to holidays & cinemas.
• Wellbeing hub.
• Access to employee assistance programme.
• Cycle to work scheme.

For almost 20 years, for every client, in every location, whether that’s an office, stadium, cathedral or university, we have created beautiful spaces, exciting menus and friendly teams, so that each and every customer and guest can have the hospitality experience they deserve.

We can’t do this alone; we need the brightest and the best to join us to make this all possible. We will support you to create your hospitality legacy and build a career that you are proud of.

Our drive and belief in our people mean that we always strive to supercharge our team’s careers. ‘Better’ is a daily habit that sits deep within our DNA, meaning learning will be front and centre of your experience working with us.

Here at BaxterStorey we currently have an exciting opportunity for a Sales Director. As the Sales Director you will be responsible for agreeing and delivering an effective sales strategy to identify and secure new business development opportunities within London, as well as increase sales, growth and profitability from existing accounts. The Sales Director will also have a strategic focus on retention of existing business.

The ideal candidate will possess a track record in B2B sales within the contract catering or wider hospitality industry with demonstrable experience of winning new business from major corporate clients as well as sound account management expertise. The ability to lead and inspire robust sales management practices across the business will be key to success along with the ability to identify and capitalise on commercial opportunities. Strong relationship building and influencing skills are sought with the ability to effectively manage multiple stakeholders both internally and externally.

The business is going through some exciting changes, and much of what we are doing will be game changing for the industry. It's a great time to come on the journey.

Job Description

More about the role:

• Develop and implement a robust sales strategy, reviewing progress on a regular basis with the senior leadership team.
• Create proposals and plans and guide long-term objectives to meet business needs and requirements, including annual business development and brand/Communication plans.
• Proactively identify and develop new business opportunities for the company, defining where to focus new business development efforts and resources.
• Research new markets and emerging market trends, recommending new services and proposing and developing new strategic client partnerships.
• Manage an effective pipeline of potential new business accounts and active bids from first contact to final close, enabling clear definition of the best possible pre- RFP strategy.
• Lead on presenting to new/prospective clients during the tender process and oversee the production of RFP responses to time and to client specifications.
• Present marketing opportunities to the business and help to develop marketing strategies.
• Lead, manage and develop the sales team to meet and exceed targets.
• Manage sales resources and costs to budget and plan.
• Build, maintain and foster solid working relationships with all stakeholders, both internally and externally.
• Liaise with operational and support colleagues to ensure their positive input to proposals, presentations and site visits.
• In conjunction with the Operations Directors, identify client relationship layers for business that is due to be retendered and ensure the delivery of tender commitments.
• Build and maintain strong industry sector relationships.
• Manage the finances within budget for business development and brand activity.
• Manage and control departmental budget for direct team and resources.
• Constantly challenge how the business can achieve greater profitability.

Qualifications

Who you are:

• Track record in B2B sales within a multi-location industry.
• Demonstrable experience of winning new business from major corporate clients as well as strong account management expertise.
• Excellent commercial skills, with the ability to exploit opportunities and prioritise accordingly.
• Accomplished leader and people manager, able to pull a team together and communicate the common goals to gain buy-in and support.
• Strong communicator, both written and verbal, who can confidently influence at all levels, both internally and externally.
• Financially astute with the ability to be able to think and plan strategically, but still deliver to demanding timescales.
• Strong business acumen and an informed strategic thinker who can demonstrate high levels of commercial and emotional intelligence.
• Proven ability to work on complex multiple projects at any given time.
• Self-starter who is energetic and motivated.
• High integrity and personal standards with the drive and determination to succeed.
• Thrives working in a fast paced, entrepreneurial business.

Additional Information

ALWAYS VISIONARY

We strive for better, we never settle, never compromise, never follow. We lead the way, blazing our own trail.

WHOLEHEARTEDLY POSITIVE

We are up-beat, motivating and inspiring. Our love for what we do radiates through our food, and is amplified by our people.

CREATIVELY COLLABORATIVE

We embrace our differences to push creativity and we work together to be better.

FOREVER CONSCIOUS

We work together as a team to lead by example, protecting the planet and supporting local communities.

Interested? Even if you don’t meet all requirements, we’d like to hear from you. If you are motivated and hungry to learn, we can work together to develop your potential.

We are proud to be an inclusive employer and welcome applications from candidates of all backgrounds. We celebrate individuality and are committed to creating an inclusive environment for all employees. We encourage applications from people of all ages, abilities, gender identities, sexual orientations, races, religions, and socio-economic backgrounds.

BaxterStorey is committed to encouraging equity, diversity, and inclusion (ED&I) among our workforce and aim for our workforce to be truly representative of all sections of society, and for each employee to feel respected and able to give their best. To support our commitment to this we have set ourselves an ambition to ‘set the standard and to be recognised for having the most inclusive culture in hospitality’.

Join us and bring your unique perspective to our team.

Proud member of the Disability Confident employer scheme

About Disability Confident Disability Confident is a government scheme. It encourages employers to recruit and retain disabled people and those with long term health conditions.