Head of Sales

reallymoving.com Ltd; St Albans; Hybrid; GBP 90,000 - 150,000; Full time

Job summary

reallymoving is seeking a Head of Sales to lead our commercial growth strategy from our St Albans office. You will own revenue growth through partner acquisition, retention and the development of our commercial proposition, reporting to the Chief Growth Officer.

This role combines strategic leadership with performance-driven execution in a digitally focused business. As a senior leader, you will build and mentor a high-performing sales and account management team, set ambitious KPIs, partner

Qualifications

• Proven senior sales leadership experience in lead generation or marketplaces.
• Track record of delivering measurable commercial growth.
• Strong commercial acumen and contract negotiation experience.
• Experience leading and developing high-performing teams.
• Analytical skills to translate data into insights.
• Experience collaborating with Product, Marketing and Technology teams.
• Experience using sales technologies and AI-enabled solutions.

Responsibilities

• Create and deliver the commercial sales strategy to drive partner acquisition, retention and growth.
• Lead the acquisition of new partners from prospecting through to contract agreements and onboarding.
• Build and manage pipeline, forecast and performance reporting.
• Develop growth plans across partner sectors using data and market insight.
• Develop and lead a high-performing sales and account management team.

Skills

Senior sales leadership

Commercial growth strategies

Negotiation skills

Cross-functional collaboration

Data to insights

AI sales tools adoption

Tools

CRM systems (Salesforce)

Sales analytics tools

Job description

• Location: St Albans, Hertfordshire, United Kingdom
• Salary: competitive salary plus discretionary bonus

Why Join Us

If you're looking for a role where you can shape commercial strategy, drive business growth and lead a high-performing team, this is a fantastic opportunity to do just that. You'll join a growing digital business, play a key role in our Senior Leadership Team and have the opportunity to influence strategy, partnership, performance and growth.

Purpose of the Role

As a key member of the Senior Leadership Team, the Head of Sales will own the commercial growth strategy for reallymoving and be accountable for delivering revenue growth through partner acquisition, retention and the development of our commercial proposition, and report to the Chief Growth Officer.
You will combine strategic leadership with a deep understanding of commercial performance, using data and insight to drive growth, develop a high-performing team and shape business direction.
Working closely with Product, Marketing, Technology and Finance, you will help evolve our products, partnerships and commercial capabilities to support future growth.
The Head of Sales role is offered on a hybrid basis requiring a minimum of 2 days a week attendance at our office in central St Albans, a short walk from St Albans City station.

Key Responsibilities

Commercial Growth and Partner Success

• Create and deliver the commercial sales strategy to drive partner acquisition, retention and growth, exceeding revenue and profitability targets.
• Develop and execute growth plans across existing and emerging partner sectors, using data, market insight and commercial intelligence to identify opportunities, optimise performance and expand revenue streams.
• Lead the acquisition of new partners from prospecting through to contract agreements, onboarding, ongoing commercial development.
• Strengthen existing partner relationships through proactive account management, value-led initiatives and long-term growth strategies that increase partner lifetime value.
• Drive a structured approach to prospecting, pipeline generation and market expansion, ensuring consistent delivery against growth objectives.

Leadership and Team Development

• Lead, motivate and develop a high-performing sales and account management team to exceed ambitious growth targets.
• Recruit, coach and retain talented individuals, creating a culture of accountability, ownership and continuous improvement.
• Set clear objectives and KPIs, proactively managing performance and developing future leaders.

Strategic and Cross-functional Collaboration

• Play an active role on the Senior Leadership Team, contributing commercial insight, constructive challenge and recommendations to support company strategy, decision-making and long-term growth.
• Partner with Product, Marketing, Technology and Finance teams to improve partner value, retention, revenue growth and overall business performance.
• Use partner insight, market intelligence and commercial data to influence product development, business priorities and strategic initiatives.
• Drive the adoption of AI, sales automation and modern sales technologies to improve prospecting, account management, decision-making and productivity.
• Represent reallymoving at industry events, networking opportunities and partner meetings, acting as a credible ambassador for the business.

Commercial Performance & Insight

• Own sales forecasting, pipeline management and performance reporting, ensuring accurate visibility of commercial performance and future growth opportunities.
• Establish clear KPIs, reporting frameworks and accountability measures that drive high performance across the sales and account management teams.
• Drive commercial performance, identifying risks, opportunities and emerging trends.
• Lead structured account and pipeline review processes, ensuring actions are owned, tracked and delivered.
• Use data and insight to identify opportunities to improve conversion, retention, partner profitability and overall sales effectiveness.
• Ensure CRM systems, reporting tools and sales processes support effective decision-making, forecasting and scalable growth.
• Present regular commercial performance updates, forecasts and strategic recommendations to SLT.

What You Will Bring

• Proven senior sales leadership experience ideally within lead generation, marketplaces, comparison businesses, property or related sectors.
• Track record of developing and executing commercial growth strategies that deliver measurable results.
• Strong commercial acumen, negotiation skills and experience managing contracts and strategic partnerships.
• Experience leading, motivating and developing high-performing teams.
• Strong analytical skills with the ability to translate data into actionable commercial insight.
• Experience working cross-functionally with Product, Marketing and Technology teams.
• Experience adopting and leveraging sales technologies, automation and AI-enabled solutions.
• Ability to influence at senior level and contribute beyond your immediate function.
• Ambitious, proactive and entrepreneurial mindset.
• Live and demonstrate our company values:

• Customer obsessed: We start with the customer and work backwards.
• Ambitious: We think long term, we think big, and we value calculated risk taking
• Humble: We are vocally self-critical and respectfully challenge others’ opinions
• United: We are one team
• We’re people people: We care about our colleagues and the communities we live and work in

What to expect from our recruitment process.

• Virtual HR competency-based interview with HR Manager.
• Face-to-face interview with Chief Growth Officer and CEO.
• Final face-to-face interview and presentation with the Senior Leadership Team.

Reallymoving is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We recognise the benefits of a diverse workforce which reflects the wider population and welcome applications from all sections of the community.

Sadly, we are unable to sponsor employment visas at this time and therefore we can only accept applications from candidates with the permanent Right To Work in the UK or those with indefinite right to remain.