Head of Sales

Citygate Automotive Ltd; High Wycombe; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

In-house training academy

EV training levels 1–4

Career progression opportunities

High street discounts

Wellbeing portal

Employee assistance programme

Purchase, service and parts discounts

Employee referral scheme

Pension and life assurance

Job summary

Citygate Automotive Ltd is seeking a Head of Sales to lead the sales team and drive profitability. You will shape the sales process, engage with customers, and ensure compliance with FCA regulations while maintaining high standards of service.

The role requires strategic oversight, hands-on leadership, and a focus on improving customer care across multiple locations. Join a growth‑driven, privately owned business with extensive brand partnerships.

Qualifications

• Experience leading sales teams and achieving targets.
• Strong communication and leadership abilities.
• Proven track record of driving sales growth and profitability.

Responsibilities

• Manage the sales process to maximise gross profit earning potential.
• Oversee the sales environment and ensure compliance with the Sales Process.
• Engage with prospective and existing customers to build relationships.
• Lead the sales team to present Finance and insurance options to every customer.
• Ensure FCA regulatory compliance and a smooth daily sales briefing.
• Drive high standards of customer care and resolve issues promptly.
• Maintain Dealerweb system accuracy and usage for reporting and order management.

Skills

Sales management

Leadership

Sales targets

Attention to detail

Job description

Role overview

As the Head of Sales you will be required, through a strategic and hands on approach, to manage the sales environment, the people and the process to maximise the profit opportunity and customer satisfaction.

Key responsibilities

As the Head of Sales your key responsibilities will be:

• To manage the sales process in order to maximise gross profit earning potential
• To manage the sales environment and ensure compliance with the Sales Process
• To meet prospective and existing customer
• To manage the sales team to ensure all F&I and insurance related products are offered to every customer
• To ensure compliance with the FCA Regulations
• To ensure a daily sales meeting is carried out each morning
• To ensure the customer has an exceptional experience by continuously reviewing and improving customer care standards
• To be fully compliant with Mystery Shop Standards as set by our Brand partners
• To manage the process of vehicle ordering of new cars and the stock control of new and used vehicles. To conduct a monthly review with each Sales Executive
• To carry out appraisals of used vehicles as necessary
• To handle dissatisfies customers professionally and resolve any complaints in a timely manner.
• To ensure the Dealerweb system is completed, updated and utilised to maximum effect.

What's in it for you?

With our benefits there is something good for everyone. We're a progressive business that believes building a good team culture is not only good for everyone who works for us - but it makes a difference to how we engage with customers too. That's why when you join Citygate, you can expect to receive a wide range of impressive employee benefits including:

• Access to our in-house training academy for everyone
• Electric Vehicle (EV) Training levels 1- 4 for specific roles
• Internal career progression opportunities across our various brands and locations
• High street discounts
• Wellbeing portal
• Employee assistance programme
• Purchase, service and parts discounts
• Employee referral scheme
• Standard company benefits such as pension, life assurance cover, competitive holidays and cycle to work scheme

About You

The successful candidate for our Head of Sales position will ideally possess the following skills and experience:

• Strong background in sales management
• Excellent communication and leadership skills
• Proven track record of achieving sales targets
• Ability to work well under pressure and have a strong attention to detail

Why Citygate

Citygate is a highly successful, privately owned business that has grown significantly over the past twenty years to 650 employees across multiple locations including London, Berkshire, Hertfordshire and Buckinghamshire. We work with global brands (Volkswagen Passenger Cars, Volkswagen Commercial Vehicles, SEAT, CUPRA, ŠKODA and Kia), provide excellent quality training and internal progression opportunities.