Head of Public Sector

LDN Apprenticeships; Greater London; Hybrid; GBP 54,000 - 66,000; Full time

Benefits offered by this job

25 days holiday plus bank holidays

Flexi-working arrangements

Company MacBook

Quarterly prizes for top performers

Regular social events

Job summary

LDN Apprenticeships is seeking a Head of Public Sector to lead its public sector commercial team. This pivotal role focuses on accelerating growth across the NHS and Local Government by shaping and executing a robust go-to-market strategy. Responsibilities include defining growth plans, driving revenue targets, and leading partnerships. The position offers a hybrid working model with benefits such as 25 days holiday, a company MacBook, and a supportive work culture. Ideal candidates will have significant sales experience and strong leadership skills.

Qualifications

• Experience in apprenticeship sales or B2B sales.
• Experience of managing people, with strong relationship and communication skills.
• High levels of organisation and attention to detail.

Responsibilities

• Define and own LDN’s Public Sector go-to-market strategy.
• Deliver a blended individual contribution of approx. £700k in Year 1.
• Lead, coach and empower Partnerships Managers.

Skills

Apprenticeship sales or B2B sales

Relationship and communication skills

Strategically minded

Empowering leadership style

Customer-centric mindset

Job description

Head of Public Sector

Salary: up to £60,000 + OTE

Location: Stockwell, Central London - Hybrid (London office 1 day per month)

Purpose of Role: We have a fantastic opportunity for a Head of Public Sector to lead our public sector commercial team. In this role you will be responsible for accelerating LDN’s growth across the NHS and Local Government, while shaping and executing a scalable go‑to‑market strategy for the wider public sector. You will provide strategic direction, momentum and ownership for LDN’s public sector ambition—focusing on rapid customer acquisition, increased customer penetration and long‑term value creation across a large, complex and under‑served market. The role prioritises commercial pace, clarity and scale, leveraging LDN’s quality, agility and high‑demand programmes to secure as many NHS Trusts and Local Authorities as possible, as quickly as possible and then to maximise their potential.

Key Responsibilities

• Public Sector growth strategy
  • Define and own LDN’s Public Sector go-to-market strategy, with explicit focus on NHS and Local Government.
  • Translate the scale of the opportunity into a clear, executable growth plan.
  • Identify priority targets, buying routes and customer types to accelerate acquisition and expansion.
  • Explore and evaluate future public sector markets beyond NHS and Local Government.
• Revenue leadership & commercial delivery
  • Deliver a blended individual contribution of c. £700k in Year 1.
  • Support the public sector team to deliver its target of c. £3.75m.
  • Lead from the front in selected strategic deals.
  • Transition to a team‑only target model by Year 2.
  • Drive growth in both customer numbers and average customer value.
• Leadership & team enablement
  • Lead, coach and empower NHS and Local Government Partnerships Managers.
  • Enable scalable strategies, engagement models and team growth.
  • Remove blockers and accelerate customer decision‑making.
  • Build a culture of pace, accountability and ambition.
• Customer expansion & value maximisation
  • Ensure systematic evaluation of expansion opportunity within existing customers.
  • Drive multi‑product adoption and deeper Enterprise‑scale partnerships.
  • Support differentiated engagement models by customer size and complexity.
• Procurement & buying routes
  • Maintain a working understanding of public sector procurement environments.
  • Shape customer behaviour toward direct award and simplified buying routes.
  • Ensure LDN leads buying strategy rather than being constrained by it.
• Cross‑functional leadership
  • Act as senior commercial voice for Public Sector across LDN.
  • Work closely with Marketing, Product and Delivery teams.
  • Represent Public Sector insight and performance in leadership forums.

Indicative KPIs

• Number of NHS Trusts and Local Authorities secured.
• Average customer spend and expansion revenue.
• Public sector team performance vs targets.
• Speed and consistency of customer acquisition.
• Maturity of public sector leadership capability.

Skills & Experience

• Experience in apprenticeship sales or B2B sales.
• Experience of managing people, with strong relationship and communication skills.
• Strategically minded and action‑oriented.
• Confident senior leader and influencer.
• Empowering and trust‑based leadership style.
• Commercially driven, not process‑led.
• High levels of organisation and attention to detail.
• Customer‑centric with strong commercial judgement.
• Collaborative and development‑minded.
• Demonstrates commitment to our values and expected behaviours.

Progression Opportunities

This role represents a senior leadership position within LDN’s commercial organisation, with scope to grow as the public sector function scales.

Benefits

• 25 days holiday plus bank holidays.
• Extra day of holiday for every year of service up to 3 years.
• Home working/flexible working (you will be expected to come into the office at least once a month).
• Receive a company Apple MacBook.
• Workplace pension with 4% employer’s contribution.
• Buy holiday entitlement.
• Discretionary company wellbeing days.
• Head Office near Vauxhall/Stockwell with free tea and coffee.
• Quarterly prizes for top performers in the business.
• Regular social events, including Summer and Christmas parties.

We value diversity and are strongly committed to providing equal employment opportunities for all employees and applicants.

This post is exempt from the Rehabilitation of Offenders Act (ROA) 1974.