Head of Product Marketing

Morae Global; London; On-site; GBP 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a Head of Product Marketing to lead strategic initiatives in the legal tech space. This pivotal role involves crafting compelling narratives, driving go-to-market strategies, and enhancing sales enablement through innovative AI tools. You will collaborate with customers and internal teams to gather insights that will shape product positioning and market strategies. This dynamic position offers the chance to influence the future of legal tech while working in a collaborative and inclusive environment. If you're passionate about product marketing and eager to make a significant impact, this opportunity is for you.

Benefits

Flexible Working Hours

Health Insurance

Professional Development

Team Building Activities

Remote Work Options

Wellness Programs

Qualifications

• 8+ years of product marketing experience, ideally in B2B SaaS or regulated tech.
• Proven track record of building effective sales enablement programs.
• Strong collaboration and influencing skills across functions.

Responsibilities

• Define and refine product positioning and messaging for legal tech solutions.
• Lead market research and competitive analysis to inform GTM strategy.
• Collaborate with cross-functional teams for product launches and messaging.

Skills

Product Marketing

Sales Enablement

Market Research

GenAI Applications

Customer Insights

Competitive Analysis

Communication Skills

Education

Bachelor's Degree in Marketing or Related Field

MBA or Advanced Degree

Tools

Salesforce

HubSpot

Google Analytics

Market Research Tools

Job description

Head of Product Marketing

Full-time Hours

Morae Global seeks to find the best and the brightest people – those who understand what it takes to deliver top-quality solutions for our clients.

About the Role

AsHead of Product Marketing, you will play a pivotal role within the Product organization, reporting directly to the Chief Product Officer (CPO). This is a strategic leadership position responsible for crafting compelling product narratives, driving high-impact go-to-market strategies, and empowering revenue teams through world-class enablement and education. You will also lead the development of AI-powered sales enablement tools and self-service customer portals that streamline access to documentation and knowledge across the legal tech ecosystem.

You will work closely with customers, internal teams, and the wider legal tech market to surface insights from customer and market signals, inform strategic product decisions, and position Morae as a leader in this dynamic space. This is a high-visibility role that sits at the intersection of product, sales, marketing, and customer success.

Key Responsibilities

Strategic Product Marketing & Positioning

• Define and continuously refine product positioning, messaging, and competitive differentiation for Morae’s legal tech solutions.

• Drive market segmentation and persona development based on user insights across law firms, corporate legal departments, and legal ops teams.

• Translate complex solutions—particularly GenAI-powered offerings—into compelling, customer-aligned value propositions.

• Develop messaging frameworks and create go-to-market collateral in collaboration with cross-functional teams, including product, design, and sales.

Customer, Market & Competitive Intelligence

• Lead engagements with customers, sales teams, and internal stakeholders to capture actionable insights and identify investment priorities.

• Drive market research, competitor analysis, and trend monitoring to inform Morae’s long-term vision and GTM strategy.

• Partner with business planning and engineering teams to influence roadmap direction and define key metrics tied to customer and market opportunity.

• Assist the identification of breakthrough features and long-term market opportunities aligned with Morae’s business goals.

AI-Driven Sales Enablement

• Lead the design and rollout of GenAI-enabled sales enablement tools, including interactive playbooks, pitch generators, and contextual training solutions.

• Build content libraries and dynamic enablement platforms that support sales productivity, accelerate onboarding, and improve win rates.

• Collaborate with revenue teams to ensure alignment of training and messaging..

Customer Knowledge Portals & Self-Service

• Develop AI-enhanced customer portals for product documentation and knowledge management in collaboration with engineering and CX teams.

• Implement taxonomy and content architecture strategies to ensure intuitive, scalable customer-facing resources.

• Monitor engagement and usage data to continuously enhance the self-service experience and drive retention.

Go-to-Market & Launch Excellence

• Own and drive GTM strategy for new products, major releases, and strategic feature updates.

• Lead cross-functional launch planning and execution—positioning, content development and sales alignment.

• Define launch KPIs, track performance, and iterate based on feedback from the field and customers.

Industry Influence & Analyst Engagement

• Act as Morae’s product marketing representative to legal tech analysts, industry forums, and thought leadership communities.

• Build and maintain strong relationships with analysts and industry stakeholders to increase Morae’s visibility in market evaluations and reports.

• Represent Morae at conferences, webinars, advisory boards, and industry roundtables.

Cross-Functional Orchestration & Leadership

• Collaborate closely with Product, Sales, Services, Engineering, and Marketing to drive integrated planning and execution.

• Share best practices and develop scalable playbooks to elevate product marketing capabilities across the organization.

• Lead and grow a high-performing team specializing in GTM, competitive intelligence, enablement, and product content.

• Act as a strategic advisor to the CPO and executive leadership on market trends, customer sentiment, and innovation opportunities.

Qualifications

• 8+ years of product marketing experience, ideally in B2B SaaS or regulated tech industries.

• 3+ years in a leadership capacity managing product marketing, GTM, or customer-facing content strategies.

• Proven track record of building effective sales enablement programs, tools, and resources.

• Experience developing or marketing GenAI applications for sales, marketing, or customer support.

• Deep expertise in competitive analysis, customer research, and market positioning.

• Strong collaboration and influencing skills across functions and seniority levels.

• Exceptional written, visual, and verbal communication skills; strong executive presence.

• Analytical mindset with a bias for data-driven decision-making and iterative improvement.

Bonus Qualifications

• Experience in legal tech or adjacent domains (e.g., legal research, CLM, eDiscovery, legal ops).

• Background in product management, technical marketing, or strategy consulting.

Top of Form

About Morae:

Morae is a dynamic, high-growth organization that provides an integrated suite of solutions to corporate law departments and law firms, and partners with leading software and services providers, both within and outside the legal industry. We are a young company but are made up of seasoned professionals in the legal industry, with a focus on building productive long-term relationships with employees and clients in an environment where collaboration is encouraged, knowledge is shared freely, and diversity of thought, cultures, communities, and points of view is embraced. Our team has the vision to create an effective solution for any business problem and the experience to execute that vision. Learn more at moraeglobal.com. Our privacy policy can be found here https://www.moraeglobal.com/privacy-policy