Head of PR and Influencer

Michael Page; City Of London; On-site; GBP 60,000 - 85,000; Full time

Job summary

An exciting opportunity awaits with a fast-growing luxury fashion brand in London! This role is pivotal in shaping the global PR strategy and executing impactful campaigns that resonate with top-tier media and influencers. You will lead a dynamic team, manage influencer partnerships, and orchestrate events that enhance brand visibility. With a competitive salary and a generous benefits package, including a 50% product discount, this permanent position offers the chance to make a significant impact in the luxury retail space. If you have a passion for fashion and a proven track record in PR and marketing, this could be the perfect role for you!

Benefits

50% Product Discount

Enhanced Maternity Pay

Flexible Working

Qualifications

• Experience in PR, influencer marketing, and event management in luxury fashion.
• Strong relationships with fashion media and influencers.

Responsibilities

• Design and implement a global PR strategy for product launches.
• Manage event logistics and influencer campaigns to elevate brand visibility.

Skills

PR Strategy Development

Influencer Marketing

Event Management

Affiliate Marketing

Team Leadership

Creative Vision

Job description

• Fantastic business, leading in it's field
• Permanent role with the opportunity to make a difference

About Our Client

My client is a fast-growing luxury fashion brand, based in London.

Job Description

• Design and implement a global PR strategy
• Plan and execute PR campaigns to support product launches, seasonal collections, and special projects.
• Build and maintain relationships with top-tier fashion, lifestyle, and luxury editors, journalists, and media outlets globally.
• Develop and manage a global influencer marketing strategy that aligns with brand goals, targeting relevant influencers on platforms such as Instagram, TikTok, and YouTube.
• Team management
• Execute influencer campaigns, including product seeding, gifting, and collaborations aligned with seasonal launches
• Develop and execute a robust event strategy to elevate brand visibility
• Manage all event logistics, from venue selection and vendor coordination to guest list management and invitations.
• Provide insights and recommendations to improve future events and activations.

The Successful Applicant

• Demonstrable experience in PR, influencer marketing, affiliate marketing, and event management within the luxury fashion or lifestyle industries.
• Proven relationships with top-tier fashion and lifestyle media, influencers, and affiliate partners.
• Demonstrated leadership experience, with the ability to manage and inspire teams and collaborate with external agencies.
• Strong creative vision and the ability to develop impactful PR, influencer, affiliate, and event strategies.
• Deep understanding of the luxury fashion market, trends, and influencer landscape.

What's on Offer

Flexible working in the office in London

Competitive salary, up to £85,000

Benefits package inclusive 50% product discount, enhanced maternity pay etc

Permanent role with a fantastic brand in the luxury retail space