Director, PR & Communications

Authentic Brands Group; London; On-site; GBP 70,000 - 100,000; Full time

Job summary

A leading company in the sports and entertainment licensing sector is seeking a Director of PR & Communications in London. This role involves overseeing PR strategies for renowned brands, driving corporate initiatives, and enhancing brand storytelling across EMEA. The ideal candidate will have extensive experience in public relations, strong media relationships, and exceptional communication skills, contributing to the company's growth and brand visibility.

Qualifications

• 8-10+ years of experience in public relations or a related field.
• Proven track record in securing high-impact media coverage.

Responsibilities

• Lead strategic communications for iconic brands across EMEA.
• Develop and execute integrated PR strategies in collaboration with partners.
• Manage reputation and issues response across brand and corporate levels.

Skills

Storytelling

Communication

Problem Solving

Collaboration

Job description

Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio.As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace.Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale.Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media

Why Authentic

You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You’ll Do

As Director of PR & Communications, you will be at the intersection of brand storytelling and corporate reputation, leading strategic communications for some of the world’s most iconic fashion, sports, and lifestyle brands while elevating Authentic’s corporate profile across the EMEA region. Based in London, you will oversee high-impact PR strategies for brands including Ted Baker, Hunter, Champion, Reebok, Juicy Couture, and Quiksilver, while also driving regional execution of corporate initiatives such as strategic partnership announcements, executive visibility, and internal communications. This is a stand-alone role and will require someone who is agile and a self-starter.

You will play a key role in launching Authentic’s regional Style Studio, a dynamic hub for media engagement, VIP networking, and campaign activations. Your expertise in cultivating relationships with media, influencers, stylists, and tastemakers will be instrumental in amplifying both brand relevance and corporate credibility across Europe and beyond.

This is a unique opportunity to shape Authentic’s communications footprint in one of its most important growth regions—blending creative storytelling with business impact, and ensuring our messaging resonates across audiences from press to partners, stakeholders, and beyond.

What You’ll Work On

• Serve as a strategic communications partner to EMEIA business leaders, aligning PR efforts with Authentic and its brands’ and growth objectives.
• Develop and execute integrated PR strategies for fashion, sports, and lifestyle brands in collaboration with regional licensing partners—ensuring alignment with global priorities and market-specific needs.
• Drive earned media results by cultivating high-impact relationships with top-tier media, stylists, celebrities, and influencers across TV/film, digital, social, and print channels.
• Lead media and influencer seeding programs to secure meaningful product placements that elevate brand equity and consumer engagement.
• Partner with the Global Communications team to activate Authentic’s corporate narrative across EMEIA, including acquisitions, executive visibility, and strategic announcements.
• Protect and strengthen brand reputation through consistent storytelling, proactive press engagement, and cross-functional collaboration.
• Manage reputation and issues response across brand and corporate levels, ensuring clear, coordinated messaging across stakeholders and markets.
• Contribute to internal communications initiatives that reinforce company culture, leadership visibility, and regional team engagement.
• Recap PR efforts and results, sharing key outcomes and insights with leadership, business development teams, and external partners to demonstrate the success and impact of PR activities.

The London Style Studio will serve as a dynamic hub for creativity, connection, and collaboration, strategically positioned to amplify Authentic’s presence in the European market. This space is designed to:

• Host Exclusive Product Showcases; highlight the latest collections from iconic brands like Ted Baker, Hunter, Champion, and Juicy Couture, creating an intimate setting for media, stylists, celebrities, and influencers to experience the craftsmanship and storytelling behind each piece.
• Enable Collaborations; provide a platform for meaningful partnerships with top-tier media, influencers, celebrities, and tastemakers, fostering organic brand advocacy and engagement.
• Act as a Campaign Launchpad; serve as the platform for unveiling high-impact campaigns, from seasonal launches to major collaborations, ensuring maximum visibility and buzz.

Must Haves:

• 8-10+ years of experience in public relations or a related field – agency experience preferred.
• Proven track record in securing high-impact media coverage across national and trade outlets in fashion, retail, business, sports, entertainment, and lifestyle.
• Strong relationships with key media contacts, stylists, celebrities, and influencers, with a deep understanding of the current media landscape.
• Exceptional storytelling skills, with the ability to craft compelling narratives that resonate with targeted audiences.
• Strong understanding of trends, news cycles, and consumer behavior.
• Excellent writing and communication skills; ability to draft press materials, deliver presentations, and manage media relations.
• A proactive, innovative thinker who is always looking for creative ways to engage media, influencers, and consumers.
• Collaborative and able to work effectively with cross-functional teams across marketing, product, and brand departments.
• Excellent interpersonal skills and judgment, with the ability to work effectively with diverse teams, internal stakeholders, and external partners.
• Strong problem-solving abilities, with the flexibility to adapt and find solutions in a fast-paced, dynamic environment.
• Managerial skills with the ability to effectively manage and mentor a direct report.
• Independent worker who is happy to roll up their sleeves and work on all levels of work, from day to day operational needs through to strategic decision making.

Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.

For individuals with disabilities or religious obligations who would like to request an accommodation, please contact [e-mail]

To access Authentic' sPrivacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here:

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