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An established industry player is seeking a Head of PR to revitalize its lifestyle division. This pivotal role demands a strategic leader with a proven track record in consumer PR, capable of driving new business growth and enhancing creative execution. You will work with top-tier brands and have the autonomy to shape a modern PR offering. Ideal candidates will possess strong industry connections and a passion for creating culturally relevant campaigns. If you are ready to take on a leadership challenge and make a significant impact, this opportunity is for you.
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Head of PR - Lifestyle & Consumer Brands
Location: London
Salary: £75K-£90K+
We're looking for a Head of PR to reinvigorate and grow our lifestyle PR division. This is a challenging but exciting leadership role, requiring a strategic, well-connected PR expert to elevate our PR offering to the same level as our influencer work.
Lead and rebuild the PR division, securing and retaining major consumer and lifestyle brands.
Work with key clients, including Visa, Channel 4, Battersea Power Station, Spitalfields Market, and Sea Containers Hotel.
Drive new business growth, bringing in exciting big-name consumer brands.
Elevate the team's creativity and execution, making PR campaigns more strategic, exciting, and culturally relevant.
Balance traditional PR (press office/lifestyle accounts) with modern brand-building, influencer collaborations, and sponsorships.
Lead & Inspire: Manage a team that needs strong leadership, vision, and motivation.
New Business Growth: Proactively win major consumer PR clients - think Levi's over Prada, music sponsorships over corporate PR.
Creative & Commercial Strategy: Develop standout PR campaigns that integrate traditional press with influencers and partnerships.
Media & Influencer Network: Be well-connected with editors, brands, and influencers, securing high-profile media coverage and partnerships.
Hands-On Execution: While leadership is key, you must also be willing to roll up your sleeves and get involved in pitching and strategy when needed.
A strategic PR leader with experience in lifestyle, consumer, or soft fashion PR.
Proven track record of leading high-profile brand campaigns and securing top-tier media coverage and partnerships.
Strong new business drive - able to win and convert new clients and scale the PR division.
Creative thinker & problem solver, balancing brand storytelling, partnerships, and influencer collaborations.
Someone who can rally the team, ignite enthusiasm, and lead both internally and externally.
Huge opportunity to reshape and grow the PR division within a leading agency.
Work with top-tier brands and create exciting, culturally relevant campaigns.
Autonomy to build and develop a modern, high-impact PR offering.
This role is ideal for someone with vision, industry connections, and a commercial mindset to take ownership and turn this team into a powerhouse.