Head of PPC & Growth Lead — Hybrid & Flexible

Wildcat Digital; Sheffield; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Hybrid work in Sheffield

Flexible working arrangements

Professional development and career...

Collaborative and ambitious team

Opportunity to shape PPC service

Job summary

Wildcat Digital in Sheffield is seeking a Head of PPC to lead a small team and own the department’s strategy and delivery standards while managing select client accounts. You’ll combine technical PPC expertise with practical leadership to ensure campaigns meet clients’ business goals and profitability targets.

You will drive performance across Google Ads, Microsoft Ads and Meta Ads, while guiding data-driven decisions and conversion tracking.

Qualifications

• Five or more years of PPC experience in an agency setting with measurable results.
• Experience building and developing a PPC team alongside client work.
• Strong expertise across Google Ads, Microsoft Ads and Meta Ads, plus GA4 and tracking.
• Excellent analytical, organisational and commercial skills with budget management and prioritisation.

Responsibilities

• Lead and develop the PPC team through clear expectations, coaching and feedback.
• Oversee strategy and delivery across Google Ads, Microsoft Ads and Meta Ads, while managing client accounts.
• Guide analysis, measurement and conversion tracking to turn data into recommendations.
• Manage workloads, capacity and quality assurance to align with scopes and retainers.
• Improve processes using AI and automation with human quality checks.
• Monitor KPIs and profitability, collaborating with leadership to grow the PPC offering.
• Support new business pitches with clear strategies and realistic delivery requirements.

Skills

PPC experience

Team management

Google Ads

Microsoft Ads

Meta Ads

GA4

Conversion tracking

Budget management

Client communication

ChatGPT advertising

Tools

GA4

Job description

Wildcat Digital in Sheffield is seeking a Head of PPC to lead a small team and own the department’s strategy and delivery standards while managing select client accounts. You’ll combine technical PPC expertise with practical leadership to ensure campaigns meet clients’ business goals and profitability targets.

You will drive performance across Google Ads, Microsoft Ads and Meta Ads, while guiding data-driven decisions and conversion tracking.