Head of PPC

Wildcat Digital; Sheffield; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Hybrid work in Sheffield

Flexible working arrangements

Professional development and career...

Collaborative and ambitious team

Opportunity to shape PPC service

Job summary

Wildcat Digital in Sheffield is seeking a Head of PPC to lead a small team and own the department’s strategy and delivery standards while managing select client accounts. You’ll combine technical PPC expertise with practical leadership to ensure campaigns meet clients’ business goals and profitability targets.

You will drive performance across Google Ads, Microsoft Ads and Meta Ads, while guiding data-driven decisions and conversion tracking.

Qualifications

• Five or more years of PPC experience in an agency setting with measurable results.
• Experience building and developing a PPC team alongside client work.
• Strong expertise across Google Ads, Microsoft Ads and Meta Ads, plus GA4 and tracking.
• Excellent analytical, organisational and commercial skills with budget management and prioritisation.

Responsibilities

• Lead and develop the PPC team through clear expectations, coaching and feedback.
• Oversee strategy and delivery across Google Ads, Microsoft Ads and Meta Ads, while managing client accounts.
• Guide analysis, measurement and conversion tracking to turn data into recommendations.
• Manage workloads, capacity and quality assurance to align with scopes and retainers.
• Improve processes using AI and automation with human quality checks.
• Monitor KPIs and profitability, collaborating with leadership to grow the PPC offering.
• Support new business pitches with clear strategies and realistic delivery requirements.

Skills

PPC experience

Team management

Google Ads

Microsoft Ads

Meta Ads

GA4

Conversion tracking

Budget management

Client communication

ChatGPT advertising

Tools

GA4

Job description

Sheffield / Full Time

Head of PPC

The Role

Reporting to our Head of Digital, you’ll manage a team of three to four people alongside a selection of your own client accounts. We have ambitions to grow the team, and you’ll play a key part in shaping its development.

You’ll combine technical expertise with practical leadership, taking ownership of the department’s strategy, delivery standards and commercial performance. Working closely with our Head of Digital, you’ll ensure the team has the skills, support and capacity to deliver effective campaigns that meet clients’ business goals.

Key Responsibilities

• Lead and develop the PPC team through clear expectations, coaching and feedback, addressing performance issues constructively.
• Oversee strategy and delivery across Google Ads, Microsoft Ads and Meta Ads, while managing a selection of client accounts directly.
• Guide analysis, measurement and conversion tracking, helping the team turn reliable data into proactive recommendations that support client goals, retention and growth.
• Manage workloads, capacity and quality assurance, keeping delivery aligned with agreed scopes and retainers.
• Improve processes through practical uses of AI and automation, supported by human review and quality checks.
• Monitor departmental KPIs and profitability, working with senior leadership to improve performance and develop our PPC offering.
• Support new business pitches with clear strategies, appropriate scopes and realistic delivery requirements.

About You

• Five or more years of PPC experience, ideally in an agency, with a track record of delivering measurable commercial results.
• Experience managing and developing a PPC team alongside your own client accounts.
• Strong expertise across Google Ads, Microsoft Ads and Meta Ads, plus GA4 and conversion tracking.
• Strong analytical, organisational and commercial skills, including managing budgets and balancing priorities within agreed scopes and retainers.
• Confident in communicating with clients, handling challenging conversations and encouraging team ownership, with a practical approach to improving how work gets done.
• Experience with ChatGPT advertising would be an advantage.

Why Join Wildcat Digital?

• Hybrid working, with two days in our Sheffield office.
• Flexible working arrangements.
• Opportunities for professional development and progression.
• A supportive, collaborative and ambitious team.
• The opportunity to shape our PPC service, develop a growing team and influence how the department operates.

If you enjoy developing people, solving client challenges and delivering results, we’d love to hear from you.