Head of PPC

Got The T-Shirt; Leeds; On-site; GBP 90,000 - 120,000; Full time

Job summary

Got The T-Shirt is seeking a dynamic Head of PPC to own and elevate the agency’s paid search offering in the Leeds area. You will lead from the front, guiding strategy while remaining hands-on with PPC to drive exceptional results for key clients.

You will manage Google Ads, Microsoft Advertising and SA360 campaigns, mentor a growing team, and shape the PPC roadmap with a focus on innovation, automation and tangible ROI.

Qualifications

• Extensive experience in Paid Search / PPC, ideally within a digital or performance marketing agency.
• Proven track record of managing large-scale, complex PPC campaigns with significant budgets.
• Expert knowledge of Google Ads, Microsoft Advertising and SA360.
• Experience developing commercially focused PPC strategies that deliver measurable growth.
• Directly managing, mentoring and developing team members.

Responsibilities

• Lead the agency's PPC offering, developing strategies that deliver measurable commercial results.
• Hands-on role planning, managing and optimising paid search campaigns across key client accounts.
• Oversee complex, large-budget campaigns across Google Ads, Microsoft Advertising and SA360.
• Develop client roadmaps, identifying opportunities to improve performance, efficiency and ROI.
• Lead campaign planning, budgeting, forecasting and performance reporting.
• Collaborate with Paid Social and Display teams for integrated paid media activity.
• Lead, mentor and develop the PPC team, creating a high-performing environment.

Skills

Paid Search leadership

Google Ads

Microsoft Advertising

SA360

Team leadership

Client management

Job description

Head of PPC - Leading Digital Performance Agency

The Opportunity

We're working with an ambitious, forward-thinking digital performance marketing agency that's looking for an experienced Head of PPC to lead its paid search offering.

This is a fantastic opportunity for a commercially minded PPC leader who combines hands-on technical expertise, strategic thinking and a genuine passion for developing people.

You'll take ownership of the agency's PPC offering, leading a talented team while remaining actively involved in the planning, management and optimisation of campaigns for key clients.

The role is firmly focused on Paid Search, working across Google Ads, Microsoft Advertising and SA360, while collaborating with specialist Paid Social and Display teams to deliver integrated paid media strategies.

You'll also play a key role in developing the agency's PPC roadmap, driving innovation and helping clients unlock new opportunities for growth.

IMPORTANT: This isn't a purely strategic leadership role. We're looking for someone who can lead from the front, remain hands-on with PPC and inspire a team to deliver exceptional results.

• Lead the agency's PPC offering, developing strategies that deliver measurable commercial results.
• Take a hands-on role in planning, managing and optimising paid search campaigns across key client accounts.
• Oversee complex, large-budget campaigns across Google Ads, Microsoft Advertising and SA360.
• Develop client roadmaps, identifying opportunities to improve performance, efficiency and return on investment.
• Lead campaign planning, budgeting, forecasting and performance reporting.
• Work alongside specialist Paid Social and Display teams to identify opportunities for integrated paid media activity.
• Lead, mentor and develop the PPC team, creating a high-performing and collaborative environment.
• Provide technical guidance and strategic support across client accounts.
• Support the training and development of junior and senior team members.
• Establish best practices, improve processes and ensure consistently high standards of delivery.
• Keep the team ahead of emerging technologies, platform developments and industry trends.
• Act as a senior strategic adviser to clients, translating complex PPC strategies into clear commercial recommendations.
• Build strong relationships with key clients, identifying opportunities to develop and grow accounts.
• Lead client presentations, performance reviews and strategic discussions.
• Support new business pitches, paid search forecasting and commercial proposals.
• Work closely with wider agency teams to help clients understand the value of integrated paid media strategies.
• Own and develop the agency's PPC roadmap, ensuring its offering remains innovative and competitive.
• Identify opportunities to improve campaign performance through automation, AI and emerging technologies.
• Challenge existing approaches and introduce smarter ways of working.
• Collaborate with the Media Director and wider paid media specialists to develop the agency's offering.
• Contribute to the agency's marketing, thought leadership and industry profile.

What We’re Looking For

• Extensive experience in Paid Search / PPC, ideally within a digital or performance marketing agency.
• A proven track record of managing large-scale, complex PPC campaigns with significant budgets.
• Expert knowledge of Google Ads, Microsoft Advertising and SA360.
• Experience developing commercially focused PPC strategies that deliver measurable growth.
• Previous experience directly managing, mentoring and developing team members.
• Strong analytical skills, with the ability to interpret performance data and identify opportunities.
• Confidence managing senior client relationships and presenting strategic recommendations.
• Experience working collaboratively with wider paid media and agency delivery teams.
• Relevant Google and Microsoft certifications.
• Excellent communication, organisation and stakeholder management skills.

Nice to have: Knowledge of Paid Social, Display and Video would be advantageous, but hands-on experience managing these channels is not required.

• Lead and develop a talented PPC team.
• Take ownership of significant paid search campaigns for an exciting portfolio of clients.
• Have genuine influence over the agency's PPC strategy, innovation and future direction.
• Work closely with senior leadership and specialists across the wider agency.
• Enjoy opportunities for professional development and progression.

If you're an experienced Head of PPC, Head of Paid Search, Paid Search Director or Senior PPC Manager ready to take the next step in your career, we'd love to hear from you.

This is a fantastic opportunity to combine hands-on PPC expertise, team leadership and strategic influence within an ambitious digital agency.