Head of Performance Marketing

Thehealthylivingstore; London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A fast-growing e-commerce platform is seeking a performance marketing leader to drive customer acquisition strategies. The role demands strong expertise in managing paid media channels, leading a team, and translating data insights into actionable plans. Join to build a future of wellbeing with impactful products and a dedicated team.

Benefits

50% staff discount on all products

Premium Wellhub membership

Weekly in-office yoga

Complimentary sauna + ice bath sessions

5-day summer team retreat

Hybrid working: 3 days/week in our London office

Qualifications

• 5+ years of performance marketing experience in £50m+ ARR hyper-growth businesses.
• Exceptional problem-solving skills.
• Outstanding leadership abilities.

Responsibilities

• Own strategy and performance across all paid media channels, focusing on paid search and paid social.
• Oversee and manage the paid search agency partner.
• Align acquisition and retention strategies.

Skills

Leadership

Problem-solving

Data analysis

Job description

Build the Future of Wellbeing

Do Your Life’s Best Work

If modern wellbeing were redesigned from scratch, it wouldn’t live in a GP’s office or a cluttered supplement aisle. It would be digital-first, beautifully curated, and powered by data that actually helps you feel your best.

That’s what we’re building at Healf - an ecommerce platform at the intersection of personalised health and curated wellbeing. We connect customers with the world’s most effective products across EAT MOVE MIND and SLEEP, and we’re just getting started.

We combine culture-shaping storytelling, cutting-edge health tech (like our new blood testing platform, Healf Zone), and a best-in-class product experience to help people build rituals that work.

Backed by investors behind Soho House, Alo Yoga, Cult Beauty, and Innocent, we’re scaling fast and redefining how the world shops and lives well.

About the Role

We’re looking for a performance marketing leader with strong paid mediaexperience to drive our customer acquisition strategy. This role is ideal for someone who’s scaled e-commerce brands through rigorous performance marketing and is ready to take strategic ownership while managing high-performing agency partners.

You'll own our core acquisition engine — overseeing external partners, guiding creative strategy, and aligning paid media efforts with broader growth objectives. At the outset, you’ll manage a paid search agency, so strong channel knowledge and the ability to set clear direction and targets are essential.

Key Responsibilities

Performance Marketing Strategy

• Own strategy and performance across all paid media channels, with a core focus on paid search (Google, etc.) and paid social (Meta, TikTok, etc.).
• Oversee and manage our paid search agency partner, ensuring execution is aligned with business goals and performance targets.
• Lead creative testing and optimisation in collaboration with our brand team, using data to inform messaging, format, and channel mix.
• Work with our SEO and content teams to grow organic performance and support full-funnel efficiency.

Retention & Lifecycle

• Oversee CRM, app, and subscription initiatives to improve repeat purchase rates and maximise LTV.

• Align acquisition and retention strategies for a cohesive customer experience

Cross-functional Collaboration

• Partner with the Head of Growth and senior leadership to align channel performance with company targets.

• Provide clear reporting and insights across performance marketing efforts, surfacing growth opportunities and risks.

• Help build internal capabilities over time, while continuing to guide agency and external partnerships

What we need from you

• 5+ years of performance marketing experience in £50m+ ARR, hyper-growth businesses
• Exceptional problem-solving skills with the ability to translate data insights into actionable strategies.
• Outstanding leadership abilities with experience in building and managing cross-functional teams.
• A relentless drive to achieve ambitious targets and a proven ability to operate in a high-paced, evolving environment.

Why Join Healf?

• Do your life’s best work – Build something that matters, with a team that moves fast and aims high
• Surround yourself with A+ talent – You’ll work with high-performers who care deeply and raise the standard every day
• Be a builder – This isn’t a cog-in-the-machine role. You’ll help shape our voice, culture, and growth
• Wellbeing is the lifestyle – From office yoga to Healf Zone insights, everything we do is rooted in our pillars: EAT MOVE MIND SLEEP

Benefits (UK)

• 50% staff discount on all products
• Premium Wellhub membership – access 1000s of gyms, yoga & fitness studios
• Weekly in-office yoga
• Complimentary sauna + ice bath sessions
• 5-day summer team retreat
• Hybrid working: 3 days/week in our London office (or open to exceptional remote candidates)