Head of Partnerships - Brand & Marketing (12 Month FTC)

Metro Bank Plc; Greater London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a passionate individual to lead their sports partnership strategy. This role focuses on enhancing community engagement through cricket, particularly women's sports. You will manage high-profile partnerships, ensuring alignment with brand strategy while fostering collaboration across various teams. The ideal candidate will possess extensive experience in sponsorship management and campaign activations, with a strong commitment to promoting diversity and inclusion in sports. Join a forward-thinking bank that values its employees and offers a supportive environment for growth and innovation.

Benefits

Generous holiday allowance

Attractive pension scheme

Healthcare

Life assurance

Colleague discounts

Discretionary annual bonus

Training and career progression opportunities

Qualifications

• Extensive experience in sports partnership or sponsorship management.
• Strong experience in campaign development and activations.

Responsibilities

• Develop and manage Metro Bank’s partnership with the ECB.
• Lead strategic delivery of contracted assets across cricket.

Skills

Sports partnership management

Campaign development

Content marketing

Analytical skills

Negotiation skills

Communication skills

Stakeholder management

Job description

We have been awarded the “Most Loved Workplace”! At Metro Bank, people come first – our culture is all about bringing the best out in our colleagues, and making sure everyone feels valued, respected, seen and included. We strongly believe in a diverse and inclusive workplace and to find the very best person for the job, we always look across a wide range of diverse communities.

What you will do:

1. Continue to develop Metro Bank’s partnership and sponsorship strategy in line with the brand strategy.
2. Lead, develop and manage Metro Bank’s partnership with the ECB across community, domestic & international cricket and any future partnerships the bank undertakes.
3. Be the primary point of contact for Metro Bank with the ECB, governing bodies and agency partners.
4. Lead the strategic delivery of contracted assets across international, domestic and community cricket.
5. Lead strategic thinking and delivery for the partnership across brand and partnership campaigns and The Metro Bank Girls in Cricket Fund, our co-designed and co-funded initiative with the ECB aiming to increase the number of girls cricket teams across England and Wales.
6. Influence rights holders and governing bodies to forward the women’s game with the goal to make cricket a more gender balanced sport.
7. Lead cross-functional go-to-market teams including stakeholders from brand, social media, external comms, internal comms, events, product, distribution, CRM and our in-house studio.
8. Manage & lead our sponsorship agency relationship including strategy development, campaign development, contract and budget management.
9. Manage & implement FCA compliant ticketing process.
10. Manage the tracking and reporting of the partnership against the stated objectives and KPIs.
11. Be the ambassador for the partnership across the bank at all levels including c-suite and driving colleague engagement.
12. Be the main point of contact for local sponsorship requests from across the bank and manage accordingly in line with the bank’s sponsorship strategy.
13. Line manage the Partnerships Manager, creating clear roles and responsibilities between the Head of Partnerships and Manager and fostering a high-performing teams environment to enable them to thrive.

And... we are a bank so risk is a part of everything we do. We love people who take responsibility, do the right thing for customers, colleagues and Metro Bank and have the ability to call out any concerns.

What you will need:

1. Understand the risks associated with your job and what that means for you, Metro Bank and all our stakeholders.
2. Extensive experience in sports partnership or sponsorship management and activation and working with rights holders to create short, medium and long term plans.
3. Strong experience working on campaign development and activations ensuring alignment to brand strategy and consistency across touchpoints.
4. Experience in content marketing from strategy development, production through to amplification.
5. Passionate about women’s sport and making a difference in transforming the game from grassroots to elite.
6. Strong industry knowledge of women’s sports, the barriers and opportunities and key influencers.
7. You will be analytical, with good experience using data and insight to create strategic plans that deliver the partnership strategy, drive growth and community impact.
8. Skilled at working alongside multiple and senior stakeholders with a proven ability to provide and receive constructive feedback.
9. Experienced in working with finite budgets and resources and delivering high quality work within deadlines.
10. Strong negotiation, influencing and communication skills, including c-suite level.

Our promise to you…

1. We will make sure that you are well-rewarded by providing you with a competitive salary, discretionary annual bonus, and a wide range of benefits, including generous holiday allowance, attractive pension scheme, healthcare, life assurance, and a number of colleague discounts!
2. We will give you the training to ensure you succeed in your role and plenty of internal opportunities to progress your career (around 40% of our recruitment comes from internal promotions!).
3. We are also all about balance so most of our jobs offer the opportunity for hybrid working built around your role and home life, wherever possible.

Diverse teams really are the best teams. We know that candidates (especially women, research tells us) may be put off applying for a job unless they can tick every box. We also know that ‘normal’ office hours aren’t always doable, and while we can’t accommodate every flexible working request we are happy to be asked. So if you are excited about working with us and think you can do much of what we are looking for but aren’t sure if you are 100% there yet… why not give it a whirl? Please note that sometimes we may close a job earlier for applications if we are inundated with amazing candidates.. Good luck!