Head Of Partnerships & Alliances

Intent HQ; Greater London; Hybrid; GBP 120,000 - 160,000; Full time

Benefits offered by this job

Hybrid work model

26 days holiday (increasing with time)

Job summary

Intent HQ is seeking a senior, commercial-facing leader to own the global partner ecosystem. You will build and scale partnerships with Tier 1 GSIs, hyperscalers like AWS, Google Cloud and Microsoft Azure, and boutique VARs, driving revenue and shaping program design.

You will report into the CRO and work with Sales Ops, Deal Desk and Legal to structure and close live partner opportunities while expanding the pipeline globally.

Qualifications

• Senior, commercially minded leader with a proven track record building and scaling a partner ecosystem.
• Direct experience with Tier 1 GSIs and hyperscaler alliances is highly desirable.
• Experience designing multiple partnership program types and managing revenue through partners.

Responsibilities

• Own the global strategy for growing revenue through partners across GSIs, hyperscalers and VARs.
• Build and manage a portfolio of partner opportunities and drive them through to signed agreements.
• Collaborate with Sales Ops, Deal Desk and Legal to structure, price and approve partner deals.

Skills

Senior leadership

Partnerships

SaaS/MarTech/enterprise tech

GSI & hyperscaler experience

Quota carrying

Partner ecosystem network

Tools

Salesforce

PartnerStack

Crossbeam

Job description

Build the partnerships that drive our next phase of growth. Own global alliances with GSIs, hyperscalers & VARs, shape commercial strategy, and turn big relationships into revenue.

Intent HQ redefines customer understanding for the agentic era, enabling enterprises to influence customer decisions at the moments that determine growth, loyalty, and competitive advantage. As the Human-to-AI Context Company, we offer groundbreaking AI technology that creates the missing context of human behaviour and individuality, transforming data into confident decisions that reflect how people actually act in the real world. We enable brands to Act With Intent.

Trusted by global enterprises, Intent HQ manages 325M+ profiles and processes 250B events daily. We won AI Business of the Year (National AI Awards 2025), Analytics Company of the Year (British Data Awards 2025), and winner of Best AI Ethics & Diversity Strategy (AI World Series Awards 2025), recognising Intent HQ’s AI innovation, analytics excellence, and ethical leadership. Intent HQ is a proven partner for leaders seeking measurable growth, faster decision velocity, and responsible AI-driven advantage.

IntentOne is Intent HQ’s opportunity intelligence platform: it finds the revenue opportunity in a business’s existing

customer data, then acts on it now of maximum relevance — without personal data ever leaving the device. Partners are a core route to market for IntentOne, and this role exists to build and lead that commercial ecosystem globally.

The Role

This is a senior, commercial-facing, quota-carrying leadership role. It owns the global build-out and expansion of Intent HQ’s commercial ecosystem through partners — covering Tier 1 global systems integrators (GSIs) such as Accenture, Capgemini, Deloitte, EY, KPMG, Tata Consultancy Services and Infosys; technology and hyperscaler alliances such as AWS, Google Cloud and Microsoft Azure; and boutique partners we onboard as value-added resellers (VARs).

The role reports into the CRO and sits within the senior commercial leadership team, contributing directly into Sales Ops, Deal Desk and Legal on how partner deals are structured, priced and approved. Intent HQ already has several significant partnership plays in flight: this person will pick those up, own them through to signed, revenue-generating agreements, and build the pipeline of new partnerships alongside them.

Key Responsibilities

• Own the global strategy for growing revenue through partners, spanning Tier 1 GSIs (Accenture, Capgemini, Deloitte, EY, KPMG, Tata Consultancy Services, Infosys and similar), technology/hyperscaler alliances (AWS, Google Cloud, Microsoft Azure and others), and boutique/value-added-reseller partners.
• Build and prioritise a partner portfolio and plan, identifying where to invest first for commercial impact.
• Carry and be accountable for a quota — partner-sourced and partner-influenced revenue — alongside the wider commercial organization.

Partnership Program Design

• Design and stand up the commercial partnership programs needed across the ecosystem: reselling, white-labeling, referral, collaboration/co-sell, and joint marketing campaigns.
• Define the commercial terms, tiering and incentive structures appropriate to each program type and partner segment.
• Ensure every program is properly reflected in contracts, pricing and approval processes, working closely with Sales Ops, Deal Desk and Legal.
• Take ownership of partnership opportunities already in flight, managing them through to signed agreements and live revenue.
• Build and manage a pipeline of new partner opportunities across GSIs, technology alliances and boutique/VAR partners.
• Represent partnerships in forecasting and pipeline reviews alongside the rest of the commercial organization.

Cross-Functional Commercial Operations

• Report into the CRO and operate as part of the senior commercial leadership team.
• Contribute directly into Sales Ops, Deal Desk and Legal on partner-related commercial process, pricing and contract structure.
• Partner with Product, Delivery and Customer Success to ensure partner deals are deliverable once signed.

Onboarding & Enablement of Value-Added Resellers

• Identify and onboard boutique partners suited to a value-added-reseller model.
• Ensure new partners are properly set up commercially and operationally before they begin transacting.

What We’re Looking For

• A senior, commercially minded leader with a strong track record building and scaling a partner/alliances ecosystem, ideally within a SaaS, martech, deeptech or enterprise technology business.
• Direct, hands‑on experience with Tier 1 global systems integrators (Accenture, Capgemini, Deloitte, EY, KPMG, Tata Consultancy Services, Infosys or similar) and hyperscaler technology alliances (AWS, Google Cloud, Microsoft Azure).
• Experience designing and running multiple partnership program types: reseller, white‑label, referral, collaboration/co‑sell and joint marketing.
• Comfortable carrying a quota and being accountable for partner‑sourced and partner‑influenced revenue.
• Experience working closely with Sales Ops, Deal Desk and Legal to get partner commercial structures approved and operational.
• A strong, credible existing network within the partner ecosystem, able to open doors at a senior level.
• Able to both manage live, in‑flight partnership opportunities and originate new ones from scratch.
• Based in the UK is preferred, but this is a global role — we are not fixed on location for the right candidate.

Nice to Have

• Experience negotiating joint‑venture or other complex commercial partnership structures.
• Multi‑region experience (EMEA, Americas, APAC) and familiarity with cross‑border contracting nuances.
• Familiarity with partner relationship management (PRM) tooling (e.g. Salesforce, PartnerStack, Crossbeam).

What Success Looks Like

• Existing in‑flight partnership opportunities converted into signed, live commercial agreements.
• A clear, active portfolio of Tier 1 GSI, technology alliance and boutique/VAR relationships, each with a defined program type and commercial structure.
• Partner‑sourced and partner‑influenced pipeline and revenue building steadily against quota.
• Reseller, white‑label, referral and joint‑marketing programs formally defined, approved through Deal Desk and Legal, and in active use.

• 26 days holiday (increasing with service)

Most companies lose the detail. A large mobile network generates hundreds of billions of events every single day — too expensive to keep in raw form. So your rich, specific, wonderfully complicated life gets compressed into an average. You become “males 25–34 in the southeast who browsed upgrades.” A bucket. A segment. And then that bucket gets blasted with messages — because when you cannot tell what someone actually wants, the only strategy left is frequency. Send more, send often, hope something lands.

We built something different. Intent runs two types of intelligence in parallel. Our cloud engine reads billions of events a day — weblogs, payments, app signals, CRM records — and finds behavioural sequences: chains of small actions that unfold in a recognisable order before someone switches, upgrades, or leaves. Our on-device Edge AI sits directly on the phone, reading 16,000 signals and distilling them into 750 insights about your current state — without any of that information ever leaving the device.

We manage over 300 million customer profiles. We underpin $115 billion in customer value. We hold 49 patents in behavioural AI, privacy architecture, and on-device intelligence. We were named AI Business of the Year 2025. And Verizon — with large data science teams of its own — has been our customer for seven years, because what we have built over a decade of patents, learning, and rigorous product development cannot be easily replicated.

Our Team

Around 110 people and growing, based across London, Barcelona, Lisbon, New York, and Tel Aviv. Engineers, data scientists, product designers, and commercial minds who collectively speak over 15 languages. United by a single conviction: when you understand human behaviour properly, relevance follows — and when relevance follows, so does value.

Why Join Intent

Work that matters at genuine scale.

Our clients have tens of millions of customers and billions of interaction events each day. You will not be optimising a landing page — you will be shaping how the world's largest enterprises understand and serve their customers.

Category-defining technology.

49 patents. An AI that reads 16,000 behavioural signals directly on your phone — data never leaves. A cloud engine that digests 250 billion events a day and delivers fresh intelligence in under 120 seconds. Privacy twins that make re-identification mathematically infeasible.

Global reach, real momentum.

Verizon, MTN Group, ABG Capital — across telecoms, financial services, retail, and social media. Expanding rapidly into Latin America, Africa, APAC, India, and the Middle East. AI Business of the Year 2025.

A place to grow — fast.

We are at an inflexion point: approaching profitability, launching a flagship agentic platform, and scaling commercially across seven regions. The people who join now will shape the next chapter.

Hybrid and flexible.

London-based roles work from the office three days a week, with the rest remote. Team members across Barcelona, Lisbon, New York, South Africa, Nigeria, Brazil, India, and Tel Aviv — a genuinely international team solving genuinely global problems.

Our Values — In Practice

Human-first. No one is average. We start with individual reality, motivation, and context — not statistical convenience or abstract users.

Principled. Privacy is a human right — a design principle, not a legal afterthought. Trust is foundational, not optional.

Ambitious. We anticipate the edge — looking ahead early and building what others assume cannot yet be built.

Inclusive. Intentionally relevant. Every interaction should earn its place — serving simply, with clarity in product, communication, and action.

In service. We serve simply — to our customers, to each other, and to the work itself. No unnecessary complexity, no ego in the way.