Northern Europe Sales Leader

HappyRobot; Greater London; Remote; GBP 140,000 - 220,000; Full time

Benefits offered by this job

Competitive salary

Equity

Job summary

HappyRobot is seeking a Northern Europe Sales Leader to own and scale its commercial business across the UK, France, Germany and the Nordics. You will build and lead a team of enterprise sellers, shape the regional sales culture, and run the region with discipline on forecast, pipeline and execution, while engaging directly with CXO buyers.

You will report to the President of EMEA & APAC Sales and work as a peer to the Southern Europe Sales Leader, defining country GTMs and driving multi-market

Qualifications

• Proven experience selling technology, SaaS or AI solutions to enterprise customers.
• Track record of leading sales teams and meeting or exceeding targets with large ACV deals.
• Strong forecasting, pipeline management and deal-review abilities.
• Established access to CXO/CSO-level buyers, preferably with UK contacts.

Responsibilities

• Oversee commercial activity and sales operations across Northern Europe, owning the regional revenue number.
• Hire, onboard, coach and manage a team across the UK, France and Germany, building a high-performance sales culture.
• Run forecasts, pipeline reviews and deal reviews with discipline and data-driven decisions.
• Engage CXO level customers and prospects, supporting complex enterprise negotiations.
• Define and execute country go-to-market plans, adapting to local dynamics.
• Collaborate cross-functionally with Marketing, Sales Eng, CS and Product to tailor solutions.
• Develop the team through coaching, deal support and clear feedback.
• Monitor industry trends and market shifts to inform strategy and product feedback.

Skills

Tech SaaS sales

Sales leadership

CXO access

Forecasting

Negotiation

Data-driven

Executive presence

Job description

About HappyRobot

HappyRobot is the infrastructure for enterprises to build and orchestrate AI workforces. Our AI workers don't just communicate through voice and email - they make decisions, take action, and run operations autonomously across entire enterprise systems. Born in Y Combinator (S23) and backed by a16z, Base10, Prysm Capital and Eurazeo with over $150M raised, we power critical operations for global enterprises worldwide.

Our platform is battle-tested in the most demanding environments, where AI has real consequences. We started in logistics, built our own voice stack, models, and orchestration layer from the ground up, and are now bringing that infrastructure to every enterprise that runs the real economy. Learn more about our vision in our manifesto.

Role Overview

We are looking for a Northern Europe Sales Leader to own and scale HappyRobot's commercial business across the UK, France, Germany and the Nordics. You will build and lead a team of enterprise sellers, set the sales culture, and run the region with rigor on forecast, pipeline and execution, while engaging directly with C-level buyers. You will report to the President of EMEA & APAC Sales and work as a peer of our Southern Europe Sales Leader.

What You’ll Do

• Commercial Leadership - Oversee commercial activity and sales operations across Northern Europe, owning the regional revenue number.




• Team Building & Management - Hire, onboard, coach and manage a team across the UK, France and Germany, and build a high-performance sales culture.




• Forecast & Pipeline Rigor - Run forecasts, pipeline reviews and deal reviews with discipline, using data to drive decisions and hold the team accountable.




• Executive Engagement - Engage customers and prospects at CXO level, and support your team on strategic enterprise deals and complex negotiations.




• Market Development - Define and execute the go-to-market plan for each country, from target accounts to sales motion, adapting to local market dynamics.




• Cross-functional Collaboration - Partner closely with Marketing, Sales Engineering, Customer Success and Product to connect the field with the business and deliver tailored solutions.




• Coaching & Performance - Develop your team through hands‑on coaching, deal support and clear feedback, and manage performance and conflict constructively.




• Market Insights - Stay on top of industry trends, competitor activity and market shifts, and feed them back into strategy and product.

Must Have

• Proven experience selling technology, SaaS or AI solutions to enterprise customers.




• Track record of leading sales teams and consistently meeting or exceeding targets, with large ACV deals.




• Strong sales management skills: forecasting, pipeline management and deal reviews.




• Established access to CXO / CSO-level buyers, preferably with existing market contacts in the UK.




• Proven people management skills: building, coaching and scaling teams, including conflict management and resolution.




• Analytical, data‑driven and numbers‑driven approach to decision‑making.




• Executive presence and strong communication, negotiation and presentation skills.




• Entrepreneurial mindset and ability to thrive in a fast‑paced, high-growth environment.

Nice to have

• Experience in a startup or scale‑up environment




• Background in or close to HappyRobot's space (AI, voice, automation, logistics or enterprise software).




• Experience selling across multiple European markets.

Why join us?

• Join a world‑class team of engineers and builders.




• Backed by top investors including a16z, Y Combinator, Base10, Prysm Capital and Eurazeo.




• Have ownership and autonomy of projects and are encouraged to ship.




• Comprehensive Benefits including healthcare, dental, vision coverage.




• Competitive salary + equity in a high-growth startup.

Our Operating Principles

Extreme Ownership

We take full responsibility for our work, outcomes, and team success. No excuses, no blame-shifting — if something needs fixing, we own it and make it better. This means stepping up, even when it’s not “your job.” If a ball is dropped, we pick it up. If a customer is unhappy, we fix it. If a process is broken, we redesign it. We don’t wait...

Craftsmanship

Putting care and intention into every task, striving for excellence, and taking deep ownership of the quality and outcome of your work. Craftsmanship means never settling for “just fine.” We sweat the details because details compound. Whether it’s a product feature, an internal doc, or a sales call — we treat it as a reflection of our standards. We aim to deliver jaw‑dropping customer experiences by being curious, meticulous, and proud of what we build — even when nobody’s watching.

We are “majos”

Be friendly & have fun with your coworkers. Always be genuine & honest, but kind. “Majo” is our way of saying: be a good human. Be approachable, helpful, and warm. We’re building something ambitious, and it’s easier (and more fun) when we enjoy the ride together. We give feedback with kindness, challenge each other with respect, and celebrate wins together without ego.

Urgency with Focus

Create the highest impact in the shortest amount of time. Move fast, but in the right direction. We operate with speed because time is our most limited resource. But speed without focus is chaos. We prioritize ruthlessly, act decisively, and stay aligned. We aim for high leverage: the biggest results from the simplest, smartest actions. We’re running a high-speed marathon — not a sprint with no strategy.

Talent Density and Meritocracy

Hire only people who can raise the average; ‘exceptional performance is the passing grade.’ Ability trumps seniority. We believe the best teams are built on talent density — every hire should raise the bar. We reward contribution, not titles or tenure. We give ownership to those who earn it, and we all hold each other to a high standard. A-players want to work with other A-players — that’s how we win.

First-Principles Thinking

Strip a problem to physics-level facts, ignore industry dogma, rebuild the solution from scratch. We don’t copy-paste solutions. We go back to basics, ask why things are the way they are, and rebuild from the ground up if needed. This mindset pushes us to innovate, challenge stale assumptions, and move faster than incumbents. It’s how we build what others think is impossible.