Business Development Representative

incident; Greater London; On-site; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Private medical insurance

Competitive annual leave

First Friday of every month off

Enhanced pension

Meaningful equity

Unlimited AI spend

Parental leave

Setup budget £1000 and £500 annual

Job summary

incident.io is hiring a Business Development Representative in London to join our growing GTM team. You’ll learn from top performers while representing a product that makes life easier for engineering teams.

Day-to-day you’ll initiate conversations by phone, tailor outreach through research, book meetings with AEs, and help build a repeatable, data-driven process. You’ll thrive on feedback and iteration in a fast-paced startup.

Qualifications

• Previous BDR experience or strong telesales background.
• Ability to research and tailor outreach for target accounts.
• Ability to write outreach messages that get replies.

Responsibilities

• Initiate conversations by phone with prospects.
• Research accounts and tailor outreach for engagement.
• Book meetings for AEs and support a data-driven process.
• Collaborate with the GTM team to optimize workflows.

Skills

Cold calling

Prospect research

Outreach copy

Team collaboration

VoIP/phone etiquette

Education

Bachelor's degree preferred

Tools

CRM

Job description

A little about us

incident.io is the AI software reliability platform trusted by engineering teams at Netflix, Etsy, and 2,000+ companies who can't afford downtime.

The stakes are real, the talent is insane, and somehow it's a genuinely lovely place to work. We all pull our weight, go the extra mile, and put in the bit of magic most companies don't have time for, all while having fun and never taking ourselves too seriously.

We've raised $96 million from Index Ventures, Insight Partners, and Point Nine, and we're growing fast. There's never been a better time to join.

The role in one line

Being a BDR at incident.io means learning to sell from some of the best in the business, while representing a product and account team that make every conversation an easy one to be proud of.

What that looks like day to day

Cold calling is the heart of this role, and most of our meetings get booked over the phone - not because it's easy, but because it's still the fastest way to build real trust with a prospect. We don't copy-paste templates, and we don't spam: every call and every piece of outreach is backed by careful research and planning alongside the AEs you partner with, so the person on the other end knows you're not a random dial.

We're founded by engineers, and that shows up in how BDRs work too, everyone gets unlimited Claude tokens, and our head of business development is a former RevOps leader himself, so there's a real emphasis on testing, measuring, and optimizing your own workflow like an engineer would, not just running the same script on repeat.

BDRs are the bench for our wider GTM team, and your progress here matters beyond just you, it's how we keep the whole GTM engine strong. The path to AE is real, and for those who put in the work, that next step can come faster than you'd expect elsewhere - with the strength of the peer group you're learning from making all the difference.

Who you are

• You've got a strong why. Whatever got you here - sport, a career switch, a BDR track record that deserved the promotion you didn't get last time, you know exactly what you're chasing, and that's what gets you through the hard days.

• Cold calling doesn't scare you. A "no" doesn't ruin your afternoon, it's just the next dial.

• You're genuinely curious about people. You want to know what's keeping a VP of Engineering up at night, not just whether they'll take a meeting.

• You can write. Not novels, just outreach someone actually wants to open and reply to.

• You run toward the hard thing. Given the choice between the easy route and the challenging one, you take the challenging one, because you know that's where the bigger payoff is.

• You're always looking for a better way to work, and that includes using AI properly, testing new tools and workflows, not just running the same playbook because it's familiar.

• Startup life suits you. Things change, the odd thing is on fire, and you're fine figuring it out as you go with people around to help.

Supporting you

We work hard and we think life outside work matters just as much. Our benefits pack is built to support both.

• Private medical insurance. Seriously good cover — we want you and the people you love to be looked after.

• Competitive annual leave. Showing up at your best requires switching off, and we make sure you have time to do that.

• First Friday of every month off. Yes, seriously.

• Enhanced pension. We put real money in, because future-you deserves better than an afterthought.

• Meaningful equity. We're rapidly scaling, and everyone who helps shape the outcome should share in it.

• Unlimited AI spend. For everyone, not just engineers. We're all-in on AI across the company, and we expect you to be too.

• Generous parental leave. The early days with a new baby matter more than anything we're doing here, and we want you to be present for them.

• Two budgets that have your back. £1000 to invest in your setup, £500 a year to invest in yourself.