Head of Paid Media & Growth Strategy

ThePlaceToBe; Leeds; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

ThePlaceToBe in Leeds is seeking a Head of Paid Media to lead a growing paid media team in a hybrid environment. You will develop activation and strategic planning for campaigns across Google Ads, Meta, TikTok, and more for key clients, while mentoring a team of specialists.

You will manage large monthly spends, present to senior leadership, and participate in recruitment and development efforts, ensuring campaigns deliver strong performance and insights.

Qualifications

• Paid media experience with a strong background in Paid Search and Paid Social.
• Proficient with Google Ads, Meta, TikTok, Snapchat and more.
• Strong numerical skills; proficient in Excel and Google Analytics.
• Experience managing a team, delegating tasks and conducting performance reviews.
• Agency experience is beneficial and ability to manage large digital spends.
• Be able to commute to Leeds City Centre.

Responsibilities

• Plan strategy of Paid Media across Google Ads, Bing Ads, Meta, TikTok etc across flagship clients.
• Manage digital marketing spends into the thousands per month.
• Liaise with clients regularly to provide updates on campaign performance.
• Present ideas to Senior Leadership to grow and develop the department.
• Participate in recruitment and team development.
• Directly manage a small team of executives and managers.
• Work with the creative department to ensure visuals align with strategy and activation.

Skills

Paid Media

Paid Search

Paid Social

Google Ads

Meta Ads

TikTok Ads

Snapchat Ads

Google Analytics

MS Excel

Team Leadership

Tools

Google Ads

Meta Ads

TikTok Ads

Snapchat Ads

Google Analytics

Job description

ThePlaceToBe in Leeds is seeking a Head of Paid Media to lead a growing paid media team in a hybrid environment. You will develop activation and strategic planning for campaigns across Google Ads, Meta, TikTok, and more for key clients, while mentoring a team of specialists.

You will manage large monthly spends, present to senior leadership, and participate in recruitment and development efforts, ensuring campaigns deliver strong performance and insights.