Head of Paid Search

ThePlaceToBe; Leeds; Hybrid; GBP 70.000 - 110.000; Vollzeit

Zusammenfassung

ThePlaceToBe in Leeds City Centre is seeking a Head of Paid Search to join a growing Paid Media team and lead the activation and strategic planning of Paid Search campaigns for a selection of key clients.

You will plan strategy across Google Ads and Bing Ads, manage monthly ad spends, and liaise with clients to report on performance. You’ll directly lead a small team and collaborate with creative to ensure alignment with strategy.

Qualifikationen

• Previous experience within a Paid Media focused role, with a strong background specifically within Paid Search
• Strong experience using tools such as, GoogleAds and BingAds
• Have strong numerical skillset with working experience of MS Excel and Google Analytics
• Ability to manage a small team, delegate tasks and conduct performance reviews
• Be confident enough to speak to clients regularly and take lead upon meetings
• Digital Marketing Agency experience (not essential)
• Be able to manage large digital spends
• Understanding of the wider Paid Media sphere (Paid Social, Display and Affiliates)
• You must be able to commute to Leeds City Centre

Aufgaben

• Plan strategy of Paid Search across GoogleAds and BingAds across a selection of agency’s flagship clients
• Manage digital marketing spends into the thousands per month
• Liaise with clients regularly to ensure that are update on campaign performance
• Take part in basic elements of Meta, TikTok, Snapchat, X etc
• Use Google Analytics to create detailed reports on Paid Media campaigns
• Directly manage a small team of executives and managers
• Work with the creative departments and ensure visuals align against strategy and activation

Kenntnisse

Paid media management

Paid search expertise

Client liaison

Team leadership

Analytical skills

Strategic planning

Tools

Google Ads

Bing Ads

Google Analytics

MS Excel

Meta / TikTok / Snapchat / X

Jobbeschreibung

Leeds City Centre – 2 days a week - Hybrid

ThePlaceToBe are excited to be working closely with a digital agency that specialise within the world of Digital Marketing. These guys offer services such as PPC, Paid Social, Display, SEO, Content and PR. This agency work with wide range of exciting household named brands.

About the role...

As a Head of Paid Search, you’ll join a growing Paid Media department and assist with the activation and strategic planning of Paid Search campaigns for a selection of the agency’s key clients

What you’ll be doing day to day...

• Plan strategy of Paid Search across GoogleAds and BingAds across a selection of agency’s flagship clients
• Manage digital marketing spends into the thousands per month
• Liaise with clients regularly to ensure that are update on campaign performance
• Take part in basic elements of Meta, TikTok, Snapchat, X etc
• Use Google Analytics to create detailed reports on Paid Media campaigns
• Directly manage a small team of executives and managers
• Work with the creative departments and ensure visuals align against strategy and activation

About you...

To be considered for this Head of Paid Search role you must have a passion for all things Biddable Media

• Previous experience within a Paid Media focused role, with a strong background specifically within Paid Search
• Strong experience using tools such as, GoogleAds and BingAds
• Have strong numerical skillset with working experience of MS Excel and Google Analytics
• Ability to manage a small team, delegate tasks and conduct performance reviews
• Be confident enough to speak to clients regularly and take lead upon meetings
• Digital Marketing Agency experience (not essential)
• Be able to manage large digital spends
• Understanding of the wider Paid Media sphere (Paid Social, Display and Affiliates)
• You must be able to commute to Leeds City Centre

Sound like you? Or interested in having a chat about your next career move? Get in touch