Head of Paid Media

ThePlaceToBe; Leeds; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

ThePlaceToBe in Leeds is seeking a Head of Paid Media to lead a growing paid media team in a hybrid environment. You will develop activation and strategic planning for campaigns across Google Ads, Meta, TikTok, and more for key clients, while mentoring a team of specialists.

You will manage large monthly spends, present to senior leadership, and participate in recruitment and development efforts, ensuring campaigns deliver strong performance and insights.

Qualifications

• Paid media experience with a strong background in Paid Search and Paid Social.
• Proficient with Google Ads, Meta, TikTok, Snapchat and more.
• Strong numerical skills; proficient in Excel and Google Analytics.
• Experience managing a team, delegating tasks and conducting performance reviews.
• Agency experience is beneficial and ability to manage large digital spends.
• Be able to commute to Leeds City Centre.

Responsibilities

• Plan strategy of Paid Media across Google Ads, Bing Ads, Meta, TikTok etc across flagship clients.
• Manage digital marketing spends into the thousands per month.
• Liaise with clients regularly to provide updates on campaign performance.
• Present ideas to Senior Leadership to grow and develop the department.
• Participate in recruitment and team development.
• Directly manage a small team of executives and managers.
• Work with the creative department to ensure visuals align with strategy and activation.

Skills

Paid Media

Paid Search

Paid Social

Google Ads

Meta Ads

TikTok Ads

Snapchat Ads

Google Analytics

MS Excel

Team Leadership

Tools

Google Ads

Meta Ads

TikTok Ads

Snapchat Ads

Google Analytics

Job description

Leeds City Centre – 3 days a week - Hybrid

About the role...

As a Head of Paid Media, you’ll join a growing Paid Media department and assist with the activation and strategic planning of Paid Media campaigns for a selection of the agency’s key clients and looking after a team of specialists

What you’ll be doing day to day...

• Plan strategy of Paid Media across GoogleAds, BingAds, Meta, TikTok etc across a selection of agency’s flagship clients
• Manage digital marketing spends into the thousands per month
• Liaise with clients regularly to ensure that are update on campaign performance
• Present ideas to Senior Leadership to ensure the department is being grown and developed
• Take part in recruitment and team development
• Directly manage a small team of executives and managers
• Work with the creative departments and ensure visuals align against strategy and activation

About you...

To be considered for this Head of Paid Media role you must have a passion for all things Biddable Media

• Previous experience within a Paid Media focused role, with a strong background specifically within Paid Search and Paid Social
• Strong experience using tools such as, GoogleAds, Meta, TikTok, Snapchat and many more
• Have strong numerical skillset with working experience of MS Excel and Google Analytics
• Ability to manage a team, delegate tasks and conduct performance reviews
• Be confident enough to speak to clients regularly and take lead upon meetings
• Digital Marketing Agency experience (not essential)
• Be able to manage large digital spends
• Understanding of the wider Paid Media sphere (Paid Social, Display and Affiliates)
• You must be able to commute to Leeds City Centre