Head of Paid Media

Herd Digital; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

25 days holiday

Company events & socials

Senior leadership exposure

Significant ownership over marketing

Job summary

Herd Digital, a fast-growing UK digital brand, is seeking a Head of Paid Media to own the paid media strategy and drive performance across channels. You will lead acquisition activity, manage large budgets, and work with creative and marketing teams to shape campaigns that scale globally.

The role sits in a senior leadership capacity, offering direct visibility to leadership and a tangible impact on marketing effectiveness and growth initiatives.

Qualifications

• Proven experience in paid media or performance marketing with emphasis on paid social and/or PPC.
• Ability to manage large media budgets and optimise ROAS.
• Strong data-driven approach to improve campaign results and efficiency.

Responsibilities

• Own and develop the overall paid media strategy.
• Lead acquisition across key paid channels with focus on performance and growth.
• Manage significant budgets and ensure efficient investment for max ROI.
• Continuously optimise campaigns, audiences, creative, and landing pages.
• Collaborate with creative and marketing teams to deliver performance-led campaigns.
• Analyse performance data and translate into actionable insights and recommendations.
• Develop measurement frameworks, attribution models and reporting for visibility.
• Identify opportunities to expand into new channels and international markets.
• Lead and mentor the paid media team and foster accountability.

Skills

Paid Media

Paid Social

PPC

Budget Management

Campaign Optimisation

Data Analysis

Stakeholder Communication

Leadership

Mentoring

Fast-paced Environment

Job description

The Company

This is an exciting opportunity to join one of the UK’s fastest-growing digital consumer brands – a disruptive force with a passionate customer community and ambitious plans for global expansion. Renowned for its bold creativity, innovative product development, and seamless customer experience, the company has grown rapidly in recent years, becoming a household name in its space.

Operating in a high-volume, high-velocity digital environment, the brand blends best-in-class technology with a deep understanding of consumer behaviour. As it continues to scale across new international markets and digital verticals, the business is now looking to hire a Head of Paid Media.

Role & Responsibilities

As Head of Paid Media, you will take ownership of the paid media strategy, overseeing channel performance, budget allocation and campaign effectiveness. You’ll combine strategic thinking with a strong understanding of performance marketing, ensuring activity delivers against commercial objectives while identifying new opportunities to scale.

This is a senior leadership position offering the opportunity to shape the direction of paid media within an ambitious, digitally driven business.

Key responsibilities include:

• Owning and developing the overall paid media strategy, aligned with wider business and commercial objectives
• Leading acquisition activity across key paid channels, with a focus on performance, efficiency and sustainable growth
• Managing significant media budgets, ensuring investment is allocated effectively to maximise return
• Driving continuous optimisation across campaigns, audiences, creative and landing pages
• Working closely with creative and wider marketing teams to develop engaging, performance-led campaigns
• Analysing campaign performance and translating data into actionable insights and recommendations
• Developing measurement frameworks, attribution models and reporting to improve visibility of marketing effectiveness
• Identifying opportunities to expand into new channels, audiences and international markets
• Leading, developing and mentoring the paid media team, building a culture of accountability and continuous improvement
• Working closely with senior stakeholders to communicate performance, influence decision-making and support wider business growth

This role sits within a senior marketing structure, offering direct exposure to leadership and the opportunity to make a tangible impact on the direction and performance of the business.

Your Skills & Experience

• Solid experience in Paid Media or performance marketing, with a focus on Paid Social and/or PPC
• Strong understanding of paid acquisition channels and how to drive campaign performance
• Experience managing budgets and using data to improve results
• Commercially minded, with an understanding of customer acquisition costs, ROAS and marketing effectiveness
• Comfortable analysing performance data and identifying opportunities for growth
• Experience working with creative teams to develop and improve campaign performance
• Confident communicating performance and recommendations to senior stakeholders
• Proactive, adaptable and comfortable working in a fast-paced environment
• Open to candidates from both in-house and agency backgrounds

Interview Process

• 30-minute video call with the hiring lead
• 60-minute face-to-face presentation with senior leadership

Company Benefits

• 25 days holiday plus bank holidays, increasing with tenure up to 32 days
• Company events, lunches and social activities
• Opportunity to join a fast-growing business with ambitious growth plans
• Exposure to senior leadership and strategic decision-making
• Significant ownership over a key marketing function, with the opportunity to shape its future direction