Head of New Business Sales

Oxford Global; Oxford; Hybrid; GBP 60,000 - 65,000; Full time

Benefits offered by this job

Flexible/home/remote working

Holidays 24–28 days + bank holidays

Birthday leave

Job summary

Oxford Global is seeking an experienced Head of New Business Sales to drive revenue growth across a defined portfolio of life sciences events. You will lead deals, build pipeline, and coach a team to high performance.

This role combines hands-on deal leadership with strategic leadership, accountable for £2M+ new business revenue and a KPI-driven sales culture. Hybrid work from Oxford offices with international travel and a strong bonus program.

Qualifications

• Minimum 5 years’ experience in a B2B sales role & new business acquisition.
• Process-driven with a focus on metrics and accountability. Experience of CRM systems and pipeline driven environment.
• Organised, adaptable and resilient; proactive working approach.
• Proven experience leading a high performing new business/sales team.
• Experience at strategic level to drive improvements in a new business/sales team.

Responsibilities

• Own and deliver £2M+ New Business revenue target across assigned portfolio.
• Lead and close key strategic deals.
• Drive pipeline generation, conversion, and deal velocity.
• Maintain accurate forecasting and pipeline hygiene (HubSpot-led).
• Lead and develop a high performing New Business team.
• Coach-first leadership focusing on KPI performance.
• On-site event management at in-person events; international travel required.

Skills

B2B sales

leadership

coaching

CRM systems

travel readiness

Tools

HubSpot CRM

Job description

At Oxford Global, our passion is driving innovation, expertise, and partnership within the life sciences industry. We are on a mission to empower professionals to accelerate research and achieve impactful results through cutting-edge, curated events, industry insights, and educational resources. Join us in shaping the future of the life sciences industry.

Oxford Global specialises in supporting solution providers within the life sciences industry with product launches, brand awareness and business development activities. Our diverse portfolio of products & services and areas of expertise within Oxford Global enable us to support companies in content creation & syndication, product marketing and digital & in-person event presence. We are looking for an experienced B2B/new business sales professional to work closely with key decision makers and senior level management in leading global life science companies to understand their current focuses and identify how we can help in accelerating their marketing & business development efforts.

You will play a pivotal role in driving revenue growth by identifying, developing, and closing new business opportunities. You will be responsible for selling sponsorship packages for our industry-leading conferences, as well as offering digital marketing services in target markets. Your focus will be on getting in front of and fostering relationships with commercial stakeholders and decision-makers from leading solution and service provider companies operating in international markets. You will also work closely with brand account managers on seamless handoffs of clients as they become our customers.

As Head of New Business Sales, you will be responsible for leading, transforming, and scaling our New Business function across a defined portfolio of high-growth life sciences events. This is a player-coach role with direct responsibility for delivering £1.8M+ in new business revenue annually, while building a high-performing, process-driven sales team. You will combine hands-on deal leadership with team management, coaching, and operational excellence, driving both individual performance and team-wide capability uplift. This role is critical to embedding a disciplined, high-activity, high-conversion sales culture, aligned to clear KPIs, structured processes, and consistent execution.

New Business is:

• Any company that has not participated in any OG event in the last full three years or more
• Any company that has never sponsored any OG event (could be past attendee of an event)

Role Responsibilities:

Revenue Ownership & Delivery:

• Own and deliver £2M+ New Business revenue target across assigned portfolio
• Personally lead and close key strategic deals
• Drive pipeline generation, conversion, and deal velocity
• Maintain accurate forecasting and pipeline hygiene (HubSpot-led)
• Lead and develop a high performing New Business team
• Act as a coach-first leader focused on improving:

Discovery call quality

Conversion rates

Deal value (AOV)

• Work closely with the sales managers to ensure all staff have structured 1:1s, call coaching, and performance reviews
• Build individual development plans and upskill team members

Sales Process & Performance Management:

• Embed a highly structured, process-driven sales approach
• Define and enforce:

Qualification standards

Activity benchmarks (e.g. discovery calls)

• Ultimate oversight for KPI performance in the team
• Working closely with the sales managers to identify and resolve pipeline gaps, stuck deals, and performance blockers

Hiring & Team Scaling:

• Lead recruitment for the new business team
• Define ideal candidate profiles and onboarding frameworks
• Build a repeatable new business hiring and onboarding process, ensuring new hires are quickly and effectively embedded into the team, productive, and aligned to our sales methodology

Coaching, Troubleshooting & Execution:

• Act as the go-to problem solver for complex deals and objections
• Support team in:
• Breaking into target accounts
• Handling objections
• Structuring proposals
• Step into deals when needed to drive momentum and close
• On-site event management at in-person events assisting clients in the exhibition area, collecting feedback, supporting the event manager in all aspects of the event (international travel is required).

We are looking for someone with:

• Minimum 5 years’ experience in a B2B sales role & new business acquisition
• Process-driven with a focus on metrics and accountability. Experience of CRM systems and working in a pipeline driven environment
• Organised, adaptable and resilient. A proactive and versatile working approach
• Proven Experience in leading a high performing new business/sales team – including day to day responsibilities, performance management, and providing comprehensive support and guidance to team members. Demonstrated success in improving team performance and conversion rates
• Proven experience of working at a strategic level to drive improvements and efficiencies in a new business/sales team
• Excellent communication and leadership presence
• Comfortable travelling for work as needed (national & international travel required)

More about the role:

• Salary: £60,000- £65,000 PA (depending upon experience) + performance-based bonus/commission.
• Location: All our roles are hybrid (a mix of remote and in office). Our offices are located on the Botley Road in Oxford, with shops/restaurants within walking distance and easy access into Oxford City Centre.
• Job Type: Full time (37.5 hours a week).

As part of the team at OG, you’ll enjoy:

• Flexible/home/remote working – Flexible working and 2 days remote working a week (after induction/on-boarding)
• Holidays – Increment of holiday from 24 days up to 28 days per annum plus bank holidays
• One day of paid Birthday leave (on successful completion of probation)
• Travel Schemes - Save on the purchase of a new bike or electric car, Public Transport Loan Scheme
• Healthcare – 10 days full pay sick leave (additional 5 discretionary), reimbursement of eye tests, free flu jabs
• Enhanced company maternity & paternity pay (eligibility based on length of service)
• Wellness Programme – Company Employee Assistance Programme (EAP), wellness projects and other initiatives
• Plus: Frequent social activities, free on-site parking, free office food & drink, training