Head of Marketing | Web Division

DevFinders; Aldershot; On-site; GBP 40,000 - 60,000; Full time

Job summary

A full-service digital agency is seeking a Head of Marketing to lead digital marketing strategies, manage client portfolios, and drive campaign performance. The ideal candidate will have a solid foundation in SEO, PPC, and analytics, with significant agency experience. Join us to work in a collaborative environment on diverse client projects, offering opportunities for ongoing development and competitive compensation.

Benefits

Opportunity to work on diverse client portfolios

Collaborative and creative work environment

Ongoing learning and development opportunities

Qualifications

• 3-5 years of hands-on experience in a digital agency.
• Strong knowledge of SEO best practices, Google Ads, and social media advertising platforms.
• Proficient in marketing analytics and performance reporting.

Responsibilities

• Manage client relationships and strategize digital marketing efforts.
• Plan and execute digital advertising campaigns across various platforms.
• Conduct keyword research and SEO audits for optimization.

Skills

SEO

Pay-Per-Click (PPC)

Social Media Marketing

Content Creation

Marketing Analytics

Client Management

Tools

Google Ads

Mailchimp

HubSpot

Adobe Creative Suite

WordPress

Webflow

Job description

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About Us

We are a full-service Digital Agency offering high-impact digital solutions in Web Design & Development, E-commerce, Mobile Apps, CRM, and Managed IT Services including 24/7 hosting and helpdesk support. Our mission is to empower our clients through technology and creativity, delivering consistent value and innovation.

The Role

We are seeking a versatile and experienced Head of Marketing to join our growing team. This client-facing role will service a portfolio of recurring business clients and will be responsible for the strategy, execution, and performance of various digital marketing activities.

The ideal candidate is an all-rounder with a solid foundation in SEO, Pay-Per-Click (PPC), social media marketing, content creation, and marketing analytics, who thrives in a collaborative environment and can confidently manage client expectations.

Key Responsibilities

Client Management & Strategy

• Serve as the primary point of contact for recurring clients on all digital marketing-related matters.
• Build and maintain strong client relationships through regular updates, performance reviews, and strategic recommendations.
• Understand each client's business goals and translate them into effective marketing strategies.
• Collaborate with internal teams (design, development, content) to execute campaigns.

Digital Campaign Management

• Plan, launch, and manage digital advertising campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, TikTok.
• Monitor KPIs such as CTR, CPC, conversion rates, and ROAS, making recommendations for improvement.
• Conduct keyword research and competitor analysis to refine SEO and paid strategies.

SEO & Website Optimization

• Perform technical SEO audits and implement on-page and off-page SEO strategies.
• Work with the development team to improve site speed, mobile responsiveness, and user experience.
• Optimize content structure, metadata, and internal linking to improve rankings.

Content Creation & Social Media

• Develop and manage content calendars for multiple brands.
• Create engaging static and video content for social platforms and websites.
• Schedule, publish, and monitor social media posts; respond to engagement as needed.

Email Marketing & CRM

• Design and execute email marketing campaigns using tools like Mailchimp, HubSpot, or ActiveCampaign.
• Create automated workflows for lead nurturing and customer retention.
• Analyze open rates, click-through rates, and conversions to optimize future campaigns.

Performance Tracking & Reporting

• Generate weekly/monthly reports using tools such as Google Analytics, Tag Manager, Facebook Pixel, etc.
• Conduct A/B testing and share actionable insights to improve campaign performance.
• Track and report on SEO performance, paid ad results, email metrics, and social media engagement.

What We Offer

• Opportunity to work on diverse and recurring client portfolios.
• A collaborative and creative work environment.
• Competitive salary based on experience.
• Ongoing learning and development opportunities.

Required Skills & Experience

• Minimum 3-5 years of hands-on experience in a digital agency with a client-facing component.
• Strong knowledge of SEO best practices, Google Ads, and social media advertising platforms.
• Proficient in marketing analytics, data interpretation, and performance reporting.
• Experience using WordPress, Webflow, or similar CMS platforms.
• Competency with graphic design tools such as Canva and Adobe Creative Suite.
• Solid understanding of email marketing tools and CRM platforms.
• Excellent communication, presentation, and time management skills.
• Bonus: Familiarity with HTML, CSS, JavaScript or the ability to liaise with developers on web projects.