Group Marketing Manager

JR United Kingdom; High Wycombe; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

Une entreprise de services dynamique recherche un responsable marketing pour gérer le CRM et les campagnes de génération de leads. Le candidat idéal possédera une expérience solide en marketing numérique, des compétences analytiques, et la capacité de collaborer efficacement à travers différents départements pour soutenir la croissance des affaires. Des responsabilités variées incluent l'optimisation de workflows, l'élaboration de rapports et la coordination d'événements marketing.

Benefits

22 jours de congés flexibles

Stationnement gratuit sur site

Scheme de vélo au travail

Programme de référence d'employé

Régime de retraite d'entreprise

Assurance vie (4 x salaire de base)

Programme de bourse pour les employés

Qualifications

• Expérience avérée dans un rôle de marketing similaire, de préférence dans un secteur de services.
• Compétences efficaces en communication et capacité à motiver une équipe.
• Approche proactive axée sur l'atteinte des résultats.

Responsibilities

• Utiliser des informations CRM de haut niveau pour mettre en œuvre des stratégies marketing efficaces.
• Générer et analyser des rapports CRM pour fournir des informations sur les performances de vente.
• Collaborer avec les agences marketing externes pour optimiser la présence en ligne.

Skills

Communication

Analyse

Gestion de projet

Marketing numérique

Optimisation de workflow

Job description

Social network you want to login/join with:

Hours: 37.5 hours per week, some flexibility but must support operations effectively.

Location: Head office in High Wycombe, but there is flexibility with location due to being based nationally.

• 22 days flexible + Christmas shutdown + statutory holidays.
• Free Onsite Parking.
• Cycle to Work Scheme.
• Employee Referral Scheme.
• Company Pension Scheme.
• Life Assurance. (4 x Basic Salary)
• Employee Scholarship Scheme.

Elevation Recruitment Group - Marketing Division are excited to be working with a fantastic national service led umbrella company.

As a business our client take advantage of every opportunity to forge real partnerships with new and existing customers. This important role blends CRM Management and marketing for lead generation and brand awareness.

The ideal candidate is a proactive individual, a good communicator, capable of managing multiple tasks and working collaboratively across departments. This is a varied role which will provide opportunities to work at group level alongside business managers, sales teams, external marketing partners, and customers. With the ability to combine knowledge of fire safety standards with modern marketing techniques, your position is key to our growth.

Responsibilities

• Use high level CRM information to determine and implement effective marketing strategies that lead to new business opportunities in identified areas.
• Marketing automation to ensure the accuracy, integrity, and consistency of data.
• Generate and analyse CRM reports and dashboards to provide insights into sales performance, targets for marketing campaigns, and assessing marketing campaign effectiveness, customer engagement, and key business metrics. Identify trends and recommend data-driven strategies.
• Work alongside sales colleagues to recognise opportunities to lead generation through multichannel marketing campaigns.
• Keep abreast of the latest CRM features, updates, and best practices to identify opportunities for system optimisation and improvement including automation of workflows.
• Develop modern media to communicate effectively with customers.
• Prepare regular sales and marketing reports, and communicate key metrics accross the group.
• Work with external marketing agencies to optimise online presence, including website content, SEO, and social media channels.
• Coordinate updates to the company websites and social media channels, ensuring content is current, engaging, and aligned with brand guidelines.
• Devise and implement offline marketing stategies to improve the volume and quality of our pipleline.
• Coordinate the creation and distribution of marketing materials, including brochures, presentations, website content, social media posts, and email newsletters.
• Assist with the planning and execution of trade shows, webinars, and other marketing events.
• Conduct market research and competitor analysis to identify trends and opportunities.

Requirements

• Proven experience in a similar marketing role preferably within a similar service-based industry.
• Experience of working within a regulated type of business.
• Demonstrable success with digital media marketing.
• Effective communication skills with the ability to motivate and inspire a team.
• Excellent analytical skills with the ability to interpret data and make strategic decisions.
• An initiative-taking approach with a focus on achieving results and driving growth.
• Full driving licence.

Measurable KPI’s

• Targets and KPIs exist to suit business requirements. These are focussed on generating new business, quote to order conversions, sales value and volumes, customer satisfaction and profitability. Your performance and perceived success will be assessed against improvements in agreed areas and the ongoing ability of our sales teams to drive business growth.