Head of Marketing (UK&I)

Commify-Group; Nottingham; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Competitive Salary

Bonus scheme

Learning & development

Healthcare cash plan

27 days annual leave

Wellbeing leave days

Birthday off

Pension contribution 5%

Death in service benefit

Annual awards

Social events

Flexible hybrid working

Job summary

Commify is seeking a Head of Marketing for UKI to lead regional strategy, demand generation, and brand positioning. You will partner with CMO, Sales leaders, and HQ to scale a globally aligned, locally executed marketing model.

The role demands a strong performance marketing background, revenue ownership, and leadership experience within an international matrix setup. Hybrid working and competitive benefits are offered.

Qualifications

• 8+ years of dynamic marketing experience; 4+ years in a senior leadership or people manager role.
• Experience in CPaaS/UCaaS or Business Messaging preferred.
• Proven track record in performance marketing with pipeline/revenue growth responsibility.

Responsibilities

• Own the UKI marketing strategy and demand generation plan, ensuring alignment with global strategy.
• Strategize and execute GTM, messaging, and positioning for brand and product across channels.
• Lead and mentor the UKI marketing team, shaping structure and budget for growth.
• Collaborate with Sales, HQ, and Product Marketing to drive cross-functional campaigns.

Skills

Strategic marketing leadership

Performance marketing

Multi-channel marketing

Demand generation

Team leadership

Cross-functional collaboration

CPaaS/UCaaS knowledge

Education

Bachelor’s degree in Marketing/Business/Communications

MBA is desirable

Job description

At Commify, we're not just a company - we're a globally connected team of innovators who love what we do. As a CPaaS leader with 25 years of groundbreaking experience, we're the force behind over 5 billion customer interactions each year, enabling businesses worldwide to connect via advanced channels like SMS, RCS, and complex mobile journeys.

Our culture is our core strength. Operating across the UK, EMEA, the USA, and Australia, we've fostered a truly diverse and connected environment, earning a consistent 4 out of 5 culture score in our employee engagement surveys. You'll join a vibrant team where your diverse experience makes a daily global impact.

We need talented people to grow a global company where everyone feels proud to belong, have a purpose, and do their best to directly shape the digital future.

About the Role

The Head of Marketing (UKI) is a high-impact, transformative leadership role responsible for driving field marketing and demand generation across our largest region.

As a trusted ally to the CMO and a key member of both the Marketing Senior Management Team and the UK&I Leadership Team, you will spearhead our transition from a locally-driven strategy to an effective global model that is locally adapted and creatively executed.

In this role, you will work hand-in-hand with the VP of UK&I (Head of Sales), UK&I Sales Leaders, and key HQ stakeholders (including Transformation, Web & Ops, Brand, and Product Marketing) to deliver an ambitious regional growth plan while elevating our positioning in the market.

If you bring a strong performance marketing background, a proven track record of owning revenue/pipeline targets, and the leadership skills to guide a team through strategic transformation, we want to hear from you.

The Role:

Strategic Planning & Go-To-Market (GTM)

• Lead Regional Strategy: Own the marketing and demand generation strategy for the UKI market targeting enterprise and non-enterprise clients, ensuring global strategy is tailored and successfully activated locally.
• Drive Brand & Product Positioning: Strategise and execute a strategic marketing pivot to strengthen the Esendex brand—effectively positioning and promoting our API, UI, and ISV partnership models.
• Go-to-Market Execution: Partner closely with Product Marketing and local sales teams to craft impactful positioning, messaging, and comprehensive GTM strategies.
• Global Alignment: Act as a critical partner to the CMO in transitioning marketing operations seamlessly from a regional approach to a "globally aligned, locally executed" framework.

Demand Generation & Performance Marketing

• Pipeline & Revenue Ownership: Directly own and deliver ambitious targets for pipeline generation, lead acquisition, and conversion.
• Multi-Channel Optimization: Oversee high-performing multi-channel campaigns across digital (paid, search, web, email, social), Account-Based Marketing (ABM), webinars, and events.
• Data-Driven Performance: Partner with Sales and Marketing Ops to track, report, and optimise campaign ROI and business performance.

Team Leadership & Organisational Transformation

• Evolve Capability & Structure: Evaluate and scale the UKI marketing team structure to ensure complete readiness for our next phase of growth.
• Inspire & Mentour: Build, mentor, and foster a culture of accountability, collaboration, and high performance within the team.
• Budget Ownership: Formulate, manage, and forecast the UKI marketing budget, maximizing ROI across agency partners, programs, and staffing.

Cross-Functional Collaboration

• Executive Partnership: Actively contribute as a core member of the UKI Leadership Team, partnering closely with the UK General Manager and VP of Sales.
• HQ Synergy: Build seamless operational workflows with global HQ teams across Web & Ops, Brand, Product Marketing, and Product.
• Sales Alignment: Tightly align with sales and success teams to deliver targeted sales enablement tools, localized content, and strategic growth campaigns.

The Person:

• Experience: 8+ years of dynamic marketing experience, with at least 4+ years in a senior leadership or people manager role within an international or cross-functional matrix organisation.
• Industry Expertise: Essential experience in CPaaS, UCaaS, or Business Messaging (experience targeting non-enterprise/SMB segments is highly desirable).
• Measurable Track Record: Proven background in performance marketing with direct responsibility for carrying and exceeding pipeline/revenue growth targets.
• GTM & Positioning Expertise: Strong strategic skills in positioning, messaging, and executing multi-channel GTM strategies (familiarity with API/developer, UI end-user, or ISV models is a major plus).
• Transformation Skills: Demonstrated ability to drive strategic change, mentor teams, and build world-class marketing structures.
• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA is desirable).

What We Offer:

What We Offer:

(Offerings vary by location, but we can guarantee competitive employee benefits)

• Competitive Salary
• Bonus scheme
• Unlimited professional & personal learning, from technical training through to our sales methodology
• Comprehensive healthcare cash plan
• A generous 27 days of annual leave in addition to Bank Holidays
• 2 Wellbeing leave days and 2 days dedicated to giving back to your community
• Enjoy your birthday off!
• Employer pension contribution at 5%
• Death in service benefit (4 times your salary)
• Annual award recognition
• Fun monthly and quarterly social events
• Flexible hybrid working arrangements