Head of Marketing - Sport

Blu Digital; London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A fast-growing sports business in London is seeking a Head of Marketing to lead strategic initiatives in performance marketing. You will drive full-funnel marketing, shape brand strategies, and focus on digital channels like PPC and SEO. This role offers the opportunity to impact growth significantly in a dynamic environment.

Qualifications

• Experience leading digital performance channels with proven results.
• Strategic leadership with hands-on approach required.

Responsibilities

• Drive full-funnel marketing across website, branding, CRM, acquisition, and retention.
• Own the marketing roadmap and manage agency relationships.
• Lead digital performance channels and improve ROI.

Skills

Digital performance marketing

Analytical capabilities

Brand and CRM strategy

PPC

SEO

Paid social

Job description

Overview

Are you a strategic marketing leader with a passion for sport and a proven track record in performance marketing? We’re working with a fast-growing sports business based in London, currently investing heavily in digital channels, to find their new Head of Marketing. With 99% of the current marketing budget allocated to performance, this is a unique opportunity to refine, scale, and optimise results-driven campaigns while shaping a more holistic brand and CRM strategy moving forward.

Responsibilities

• Drive full-funnel marketing across website, branding, CRM, acquisition, and retention, working closely with product and commercial teams.
• Own the marketing roadmap, manage agency relationships, and bring data-led thinking to improve ROI and lifetime value.
• Lead digital performance channels (PPC, paid social, SEO) and use analytical capabilities to deliver measurable results.
• Evolve the marketing mix as the business grows, helping build a more balanced approach that includes brand, content, and lifecycle marketing.

Qualifications

• Experience leading digital performance channels (PPC, paid social, SEO), with strong analytical capabilities and a passion for delivering measurable results.
• Strategic leadership with hands-on approach and ability to shape long-term brand and CRM strategies.

Opportunity

This is an exciting chance to shape the future of a sport-focused brand with significant backing, a loyal customer base, and the ambition to scale internationally. If you’re ready to take on a strategic leadership role where your work will directly impact growth, we’d love to hear from you.