Head of Marketing - Snacks

Valeo Foods Group; Norwich; Hybrid; GBP 110,000 - 150,000; Full time

Benefits offered by this job

Competitive salary

Matched pension scheme

Life assurance

Private medical

Retailer discount platform

Staff discount

Job summary

Valeo Foods UK is seeking a Head of Marketing for our Crisps and Snacks to steer the KETTLE brand and our retailer partnerships. You will lead a high-performance team, shape category strategy and ensure strong commercial performance.

Based within distance of any UK site with 2-3 monthly visits to Norwich, you will own brand plans, budgets and monthly reporting to the board, while driving consumer engagement and market share growth.

Qualifications

• Brand building mastery demonstrated in leading successful brands (private label or customer experience a plus).
• Leadership skills to coach and drive a high-performance team.
• Strategic thinker able to develop and execute plans across multiple brands and channels.
• Strong stakeholder management with internal and external partners.
• Innovative spirit to stay ahead of market trends and drive growth.

Responsibilities

• Drive success by hitting or beating budget targets and growing market shares.
• Brand stewardship with excellent plans and monthly reports to the board.
• Lead, coach and develop the team to foster a high-performance culture.
• Lead annual strategy reviews and quarterly updates on brand plans.
• Ensure marketing budget compliance and optimization.
• Collaborate cross-functionally with other teams to drive business results.
• Inspire consumer engagement under the 'Consumer is Boss' plan, maintaining consumer connections.
• Role can be based within distance of any UK site, with 2–3 visits per month to Norwich.

Skills

Brand building

Leadership

Strategic thinking

Stakeholder management

Innovative mindset

Job description

Company Description

At Valeo Foods UK we bring together a family of much-loved UK food brands supported by the scale and ambition of a global investment partner. From Kettle’s bold crunch to Rowse’s natural sweetness, through to Matthew Walker and Barratt Sweets, our portfolio blends heritage, craft and category-leading innovation.

Alongside our branded portfolio, we are also one of the UK’s largest suppliers of private label products, partnering with major retailers to deliver quality and category expertise that meets the needs of millions of households every week.

As a business, we’re on a journey of transformation. We’re strengthening our operations, driving quality and investing in our people. It’s an exciting, fast-moving environment where heritage meets new thinking, and where every colleague contributes to shaping the future of food across the UK.

Join us and play your part in building the next chapter of some of Britain’s most loved brands.

Job Description

As the Head of Marketing for our Crisps and Snacks, you’ll be at the helm of the beloved KETTLE® brand – the brand that changed the crisps game forever – along with some of the nation’s favourite retailer brands.

You’ll be responsible for the leadership and stewardship of our category group, covering both Valeo-owned brands and retailer-owned brands. We’re looking for someone who can take ownership, lead from the front and build a high-performance team.

• Drive Success: Hit or beat budget financial targets and grow market shares.
• Brand Stewardship: Ensure excellent stewardship of brand plans and deliver outstanding monthly business and plan reports to the board.
• Team Leadership: Coach and develop your team, fostering a culture of high performance and support.
• Strategy Leadership: Lead the annual strategy review and quarterly updates on brand plans, ensuring alignment with our “Valeo Brand Building Recipe”.
• Budget Management: Ensure marketing budget compliance and optimization
• Cross-functional Collaboration: Work seamlessly with other teams to drive business success.
• Consumer Engagement: Inspire and oversee our “Consumer is Boss” plan, maintaining regular connections with our consumers.
• This role can be based within distance of any of our UK sites, with 2-3 visits per month to Norwich.

Qualifications

• Brand Building Mastery: Proven experience in building and leading successful brands. Ideally with private label or customer experience.
• Leadership Skills: Demonstrated ability to lead and inspire teams, driving a culture of excellence.
• Strategic Thinker: Ability to think strategically and execute flawlessly.
• Stakeholder Management: Excellent skills in managing internal and external stakeholders.
• Innovative Spirit: A knack for innovation and a passion for staying ahead of market trends.

Additional Information

What we offer you in return

• Competitive Salary
• Matched pension scheme
• Life Assurance
• Private Medical
• Retailer discount platform
• Staff discount
• And plenty more!

At Valeo Foods UK, we’re dedicated to delighting our consumers with high-quality, innovative products. Join us, and you’ll be part of a vibrant team that’s committed to excellence and passionate about our brands. We offer a competitive salary, excellent benefits, and opportunities for career growth in a supportive and dynamic environment.

If you’re ready to take the next step in your marketing career and make a real impact, we want to hear from you!