Head of Marketing – KETTLE & Snacks Growth

Valeo Foods; Norwich; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Life Assurance

Private Medical

And plenty more!

Job summary

Valeo Foods UK is seeking a Head of Marketing for our Crisps and Snacks, leading the KETTLE brand and retailer partnerships. Reporting to the executive team, you will own the category strategy, drive growth, and build a high-performance marketing team across UK sites.

You’ll manage budgets, develop brand plans, deliver monthly reports, and coordinate with cross-functional teams to ensure execution of the Valeo Brand Building Recipe.

Qualifications

• Brand-building mastery with experience leading successful brands, including private label or customer experience.
• Proven leadership, ability to coach and develop teams.
• Strategic thinker who can translate plans into action.
• Strong stakeholder management across internal and external partners.
• Innovative mindset with track record of staying ahead of market trends.

Responsibilities

• Drive budget targets and grow market shares for the category.
• Ensure brand plans are executed and reports to the board are delivered.
• Lead and develop a high-performance marketing team.
• Oversee annual strategy reviews and quarterly updates on brand plans.
• Ensure marketing budget compliance and optimization.
• Collaborate cross-functionally to drive business success.
• Inspire and oversee consumer engagement initiatives.

Skills

Brand Building

Leadership

Strategic Thinking

Stakeholder Mgmt

Innovation

Job description

Valeo Foods UK is seeking a Head of Marketing for our Crisps and Snacks, leading the KETTLE brand and retailer partnerships. Reporting to the executive team, you will own the category strategy, drive growth, and build a high-performance marketing team across UK sites.

You’ll manage budgets, develop brand plans, deliver monthly reports, and coordinate with cross-functional teams to ensure execution of the Valeo Brand Building Recipe.