Head of Marketing - Snacks

Valeo Foods; Norwich; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Life Assurance

Private Medical

And plenty more!

Job summary

Valeo Foods UK is seeking a Head of Marketing for our Crisps and Snacks, leading the KETTLE brand and retailer partnerships. Reporting to the executive team, you will own the category strategy, drive growth, and build a high-performance marketing team across UK sites.

You’ll manage budgets, develop brand plans, deliver monthly reports, and coordinate with cross-functional teams to ensure execution of the Valeo Brand Building Recipe.

Qualifications

• Brand-building mastery with experience leading successful brands, including private label or customer experience.
• Proven leadership, ability to coach and develop teams.
• Strategic thinker who can translate plans into action.
• Strong stakeholder management across internal and external partners.
• Innovative mindset with track record of staying ahead of market trends.

Responsibilities

• Drive budget targets and grow market shares for the category.
• Ensure brand plans are executed and reports to the board are delivered.
• Lead and develop a high-performance marketing team.
• Oversee annual strategy reviews and quarterly updates on brand plans.
• Ensure marketing budget compliance and optimization.
• Collaborate cross-functionally to drive business success.
• Inspire and oversee consumer engagement initiatives.

Skills

Brand Building

Leadership

Strategic Thinking

Stakeholder Mgmt

Innovation

Job description

At Valeo Foods UK we bring together a family of much-loved UK food brands supported by the scale and ambition of a global investment partner. From Kettle’s bold crunch to Rowse’s natural sweetness, through to Matthew Walker and Barratt Sweets, our portfolio blends heritage, craft and category-leading innovation.

Alongside our branded portfolio, we are also one of the UK’s largest suppliers of private label products, partnering with major retailers to deliver quality and category expertise that meets the needs of millions of households every week.

As a business, we’re on a journey of transformation. We’re strengthening our operations, driving quality and investing in our people. It’s an exciting, fast-moving environment where heritage meets new thinking, and where every colleague contributes to shaping the future of food across the UK.

Join us and play your part in building the next chapter of some of Britain’s most loved brands.

Job Description

As the Head of Marketing for our Crisps and Snacks, you’ll be at the helm of the beloved KETTLE® brand – the brand that changed the crisps game forever – along with some of the nation’s favourite retailer brands.

You’ll be responsible for the leadership and stewardship of our category group, covering both Valeo-owned brands and retailer-owned brands. We’re looking for someone who can take ownership, lead from the front and build a high-performance team.

• Drive Success:Hit or beat budget financial targets and grow market shares.
• Brand Stewardship:Ensure excellent stewardship of brand plans and deliver outstanding monthly business and plan reports to the board.
• Team Leadership:Coach and develop your team, fostering a culture of high performance and support.
• Strategy Leadership:Lead the annual strategy review and quarterly updates on brand plans, ensuring alignment with our "Valeo Brand Building Recipe".
• Budget Management:Ensure marketing budget compliance and optimization
• Cross-functional Collaboration:Work seamlessly with other teams to drive business success.
• Consumer Engagement:Inspire and oversee our "Consumer is Boss" plan, maintaining regular connections with our consumers.

** This role can be based within distance of any of our UK sites, with 2-3 visits per month to Norwich.

Qualifications

• Brand Building Mastery:Proven experience in building and leading successful brands. Ideally with private label or customer experience.
• Leadership Skills:Demonstrated ability to lead and inspire teams, driving a culture of excellence.
• Strategic Thinker:Ability to think strategically and execute flawlessly.
• Stakeholder Management:Excellent skills in managing internal and external stakeholders.
• Innovative Spirit:A knack for innovation and a passion for staying ahead of market trends.

Additional Information

What we offer you in return

• Life Assurance
• Private Medical
• And plenty more!

At Valeo Foods UK, we’re dedicated to delighting our consumers with high-quality, innovative products. Join us, and you’ll be part of a vibrant team that’s committed to excellence and passionate about our brands. We offer a competitive salary, excellent benefits, and opportunities for career growth in a supportive and dynamic environment.

If you’re ready to take the next step in your marketing career and make a real impact, we want to hear from you!