Head of Marketing & Growth Strategy

Phenna Group; Cardiff; Presencial; GBP 70.000 - 110.000; Jornada completa

Descripción de la vacante

Cansford Laboratories, part of Phenna Group, is seeking a Head of Marketing to define where the business should play, how it can win, and to build a scalable marketing engine. You will own market insight, propositions, go-to-market planning and demand generation, including the growth of the Individuals sector.

Initially hands-on, you will set a marketing roadmap, assess needs, and shape the team. You will report to the Managing Director and partner with Sales to convert demand, while leveraging

Formación

• Senior marketing experience using insight, segmentation, propositions and integrated marketing to drive growth.
• Strong capability in market analysis, positioning, go-to-market and demand generation.
• Experience across digital, content, campaigns, brand and corporate communications.
• Ability to measure ROI and funnel performance and turn insight into clear recommendations.
• Curious, commercially minded and evidence-led, with the confidence to influence senior stakeholders.

Responsabilidades

• Own marketing strategy, translating growth ambitions into evidence-based market, segment, proposition and channel priorities.
• Build robust market and customer insight covering segments, competitors, buying behaviour and opportunities.
• Generate qualified demand through an integrated mix of digital, campaigns, content, propositions and lead generation.
• Own the growth strategy for the Individuals sector, working with Sales to ensure demand converts.
• Lead proposition development and identify potential new services before commercial and technical validation.
• Own corporate communications, positioning and brand guidance.
• Set the strategy for events, conferences and industry engagement, with clear objectives and follow-up.
• Measure marketing effectiveness and ROI, and use the evidence to stop, improve or scale activity.

Conocimientos

Senior marketing experience

Market analysis

Go-to-market strategy

Demand generation

Digital marketing

Corporate communications

Stakeholder management

Herramientas

HubSpot

Descripción del empleo

Cansford Laboratories, part of Phenna Group, is seeking a Head of Marketing to define where the business should play, how it can win, and to build a scalable marketing engine. You will own market insight, propositions, go-to-market planning and demand generation, including the growth of the Individuals sector.

Initially hands-on, you will set a marketing roadmap, assess needs, and shape the team. You will report to the Managing Director and partner with Sales to convert demand, while leveraging