Growth Marketing Architect

Property Hub; Manchester; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

A leading property investment firm in Manchester is seeking an experienced Head of Marketing. In this senior leadership role, you'll leverage a large, engaged audience to build a predictable revenue engine. With over 8 years of marketing experience, especially in B2C environments, you'll establish robust lead criteria and personalise marketing efforts. The role requires strategic thinking alongside hands-on implementation, aiming for measurable commercial outcomes while leading a team in a collaborative atmosphere.

Qualifications

• 8+ years of relevant marketing experience.
• Demonstrable track record in revenue impact.
• Experience with funnel marketing in SaaS or FinTech is advantageous.

Responsibilities

• Define Marketing Qualified Lead criteria and build conversion tracking.
• Implement personalised nurture sequences across various channels.
• Segment contact base and build lifecycle campaigns.
• Develop lookalike audience programmes across platforms.
• Build a multi-signal attribution model and clarity.
• Lead the marketing team and enhance internal capability.

Skills

B2C marketing experience

Building and optimising marketing funnels

Defining MQL frameworks

CRM and marketing automation capability

Audience segmentation from data

Personalisation at scale

Channel attribution modelling

Lifecycle marketing

Job description

A leading property investment firm in Manchester is seeking an experienced Head of Marketing. In this senior leadership role, you'll leverage a large, engaged audience to build a predictable revenue engine. With over 8 years of marketing experience, especially in B2C environments, you'll establish robust lead criteria and personalise marketing efforts. The role requires strategic thinking alongside hands-on implementation, aiming for measurable commercial outcomes while leading a team in a collaborative atmosphere.