Head of Marketing: Growth, ABM & HCP Engagement

QQFS (Qualitative & Quantitative Fieldwork Services); Abingdon; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

25 days annual leave

Company bonus scheme

Group Life Cover 4x salary

Pension 4%/4% contributions

Vitality after probation

Staff discount scheme

Discounted gym membership

Job summary

Doctors.net.uk, a subsidiary of M3 Inc., is seeking a Head of Marketing to own marketing across HCP member growth and B2B client marketing. You will work with Product, Development, Content/Editorial, Sales and senior leadership to drive a cohesive, high-impact approach across channels.

You will lead a specialist marketing team, set strategy aligned with growth objectives, and ensure ROI and compliance across UK GDPR and related regulations. Hybrid work model in the UK is expected.

Qualifications

• 7+ years of marketing leadership experience with proven people management.
• Proven track record of digital marketing strategies delivering measurable outcomes.
• Experience across member/audience growth and B2B/commercial marketing, including ABM.

Responsibilities

• Own marketing activity for DNUK's HCP platforms, driving doctor acquisition and retention.
• Drive commercial value from pharmaceutical clients and partnerships through ABM.
• Define KPIs, budgets and ROI to leadership, aligning with growth goals.
• Lead brand strategy, messaging and content across channels for both members and clients.
• Oversee multi-channel digital marketing, analytics and CRM management.

Skills

Leadership

Digital marketing

ABM

Analytics

B2B marketing

Education

Degree in Marketing or related field

MBA (desirable)

Tools

CRM platforms

Job description

Doctors.net.uk, a subsidiary of M3 Inc., is seeking a Head of Marketing to own marketing across HCP member growth and B2B client marketing. You will work with Product, Development, Content/Editorial, Sales and senior leadership to drive a cohesive, high-impact approach across channels.

You will lead a specialist marketing team, set strategy aligned with growth objectives, and ensure ROI and compliance across UK GDPR and related regulations. Hybrid work model in the UK is expected.