Head of Marketing & Growth - Healthcare Platform

M3USA; Abingdon; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

25 days annual leave

Bonus scheme

Pension 4%/4% employee/employer

Vitality after probation

Discounted gym membership

Job summary

Doctors.net.uk, part of the M3 Group, seeks a Head of Marketing to drive growth across HCP member platforms and B2B client marketing. You will lead multi-channel campaigns, ABM strategies and collaborate with Product, Editorial and Sales to deliver high-impact initiatives.

You will shape the brand, oversee content, ensure GDPR compliance, manage budgets, set KPIs and ROI, and build a high-performing marketing team focused on measurable outcomes for both member engagement and commercial revenue.

Qualifications

• Degree in Marketing, Business or related field; MBA desirable.
• 7+ years of marketing experience with 2+ years in a leadership role.
• Experience in digital marketing and ABM across B2B and healthcare.
• Experience managing substantial marketing budgets with accountability.
• Strong analytical skills and data-driven decision making.
• Familiarity with ABPI/MHRA compliance and healthcare marketing.

Responsibilities

• Own marketing for DNUK HCP platforms, driving acquisition, engagement and retention.
• Develop campaigns to grow HCP membership and deepen engagement.
• Align strategy with Product, Development and Editorial teams.
• Lead multi-channel marketing including SEO, email, social, and paid media.
• Drive revenue from pharmaceutical clients and partnerships via ABM.
• Manage budgets, measure ROI, and report to leadership.

Skills

HCP marketing

ABM marketing

Digital marketing

Budget management

Analytics

Education

Degree in Marketing or related

MBA (desirable)

Tools

CRM platforms

Marketing automation

GA/SEO tools

Job description

Doctors.net.uk, part of the M3 Group, seeks a Head of Marketing to drive growth across HCP member platforms and B2B client marketing. You will lead multi-channel campaigns, ABM strategies and collaborate with Product, Editorial and Sales to deliver high-impact initiatives.

You will shape the brand, oversee content, ensure GDPR compliance, manage budgets, set KPIs and ROI, and build a high-performing marketing team focused on measurable outcomes for both member engagement and commercial revenue.