Head of Marketing & Branding, APAC, Alternative Assets

Page Executive; United Kingdom; Hybrid; Confidential; Full time

Job summary

A global alternative investment firm is seeking a Marketing Leader for their APAC region to transform their marketing approach. The role involves building a strategic branding organization, managing key relationships with agencies, and aligning branding efforts with commercial objectives. The ideal candidate will have solid experience in investment management marketing, proven leadership skills, and a strong understanding of regional market dynamics. This position offers substantial growth opportunities within an established global framework.

Benefits

Good progression in a global platform

Qualifications

• Solid experience in marketing or branding within investment management.
• Proven leadership overseeing regional marketing functions.
• Proficient in using marketing analytics for insights.

Responsibilities

• Drive APAC Marketing & Branding activities.
• Transform traditional advertising into strategic branding.
• Lead regional brand strategy aligned with global positioning.
• Manage creative and media agency relationships.
• Coordinate end-to-end marketing campaigns.
• Oversee brand governance and execution.
• Lead content creation and digital marketing initiatives.
• Develop marketing analytics frameworks.
• Manage budgets and vendor oversight.

Skills

Leadership in marketing

Brand strategy

Communication

Understanding of APAC consumer behavior

Experience in asset management

Data-driven mindset

Job description

• Proven track record marketing, brand strategy, or communication as a leader
• Familiarity with alts products inc. Private equity, Private Credit, Hedge Funds

About Our Client

A global alternative investment firm offering diversified strategies across private equity, private credit, infrastructure, real estate, and hedge funds. The platform delivers institutional‑grade solutions, leveraging deep sector expertise and integrated global resources to serve sophisticated investors seeking long‑term value, differentiated alpha, and resilient multi‑asset portfolio opportunities across market cycles.

Job Description

• Drive operational, administrative, and strategic activities for the APAC Marketing & Branding function.
• Transform an advertising‑focused team into a long‑term strategic branding organization centered on purpose‑driven, locally relevant brand building.
• Lead development and execution of regional brand strategy aligned with global positioning and APAC market dynamics.
• Manage creative, media, and production agency relationships; prepare campaign briefs and oversee delivery of high‑quality branding assets.
• Coordinate end‑to‑end marketing campaigns for new products, key initiatives, and flagship events across the region.
• Partner closely with business, product, and channel marketing teams to support growth priorities and commercial objectives.
• Oversee brand governance, ensuring consistent execution of brand identity, messaging, and visual guidelines across all APAC markets.
• Lead content creation, digital marketing, and storytelling initiatives tailored to regional audiences.
• Develop marketing analytics, performance tracking, and reporting frameworks to measure impact and guide strategy.
• Manage budgets, resource planning, and vendor oversight to ensure efficient and effective marketing operations.

The Successful Applicant

• Solid years of experience in marketing, brand strategy, or communications, experience in asset management / investment management shops is a must. Familiar with alternative products including Private equity, Private Credit, Hedge Funds, etc. is a MUST
• Proven leadership experience overseeing regional marketing or branding functions in APAC.
• Demonstrated ability to evolve a traditional advertising model into a strategic, purpose‑driven branding platform.
• Strong experience managing creative and media agencies, including briefing, campaign development, and asset production.
• Deep understanding of APAC consumer behavior, cultural nuances, and local market dynamics.
• Ability to collaborate effectively with business, product, and distribution teams to align branding with commercial goals.
• Strong strategic thinking, storytelling, and brand positioning skills.
• Excellent project management capabilities with proven experience handling complex, multi‑market initiatives.
• Data‑driven mindset with experience using marketing analytics and performance insights.
• Exceptional communication, leadership, and stakeholder‑management skills; ability to influence across a matrixed global organization.

What's on Offer

Good progression in a global platform